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on the strategy devised by Peroni's lead creative agency, The Bank. In March, Peroni launched a £5m integrated communications programme after appointing The Bank in November 2004. A rebranding strategy saw it open a ...
on the strategy devised by Peroni's lead creative agency, The Bank. In March, Peroni launched a £5 million integrated communications programme after appointing The Bank in November 2004. A rebranding strategy saw ...
at least tried to build on "the world's local bank". But, with the exception of one TV ad, I believe ... -mindedness. It's not the United Nations, it's a bank. Without a reason for asking these questions, all ...
bank. The silly inventions work really well on the web and are a fresh way of leading you to the real ...
has been handled in-house since it was pulled from Banks Hoggins O'Shea/FCB in 2002. WCRS has ...
to establish itself as a customer-friendly bank. It is the bank's biggest ad campaign in four years. ITV4 ...
