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Peroni marks £5m global rebranding with designer store that sells nothing
07 Mar 2005 | by by Julia Pearlman
the appointment last November of The Bank as creative agency on the brand. Peroni Nastro Azzurro is launching a ... in May 2003. Will Harris, CEO at The Bank, said: "No one here speaks a word of Italian but we know a ... ." The Bank has created brand films and events for Orange, Shell, Sainsbury's, Eds, Royal Mail Group ...
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