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Taxing issues for marketing as brand trust is called into question

06 Dec 2012 | by Jane Bainbridge

enemies it makes along the way. Companies that weather these crises best have usually built up a bank ... corporation can be isolated from a brand.' Bank of goodwill Marketing has a clear role in the long ...

Branded Content: Watch before you buy

08 Nov 2012 | by Suzy Bashford

for purchases in other sectors, such as banking, finance, automotive or leisure. 'Customers want and expect ...

Champions of Design: Howies

03 Oct 2012 | by Staff

and the environment. 2005: Howies began using ethical bank Triodos. 2008 : Howies was named sixth ...

Helen Edwards: 'Know your brand' is a neat winning formula

26 Sep 2012 | by Helen Edwards

'caring 90s', but now catapulted into the zeitgeist, ever since the banks did their bit. If only you ...

Five take outs from the CIM marketer salary survey 2012

25 Sep 2012 | by Noelle McElhatton

promising a reduction in headcounts. If brands bank on retaining marketers based on the privilege ...

Andy Murray: an awkward but authentic brand ambassador

10 Jul 2012 | by Noelle McElhatton

For sponsors of sports people and events, the key determinant has always been success. Take the halo effect for Barclays of sponsoring the Premier League, which for eight years has given the pin-stripe brand mass-market appeal. Now under siege by authorities and consumers, the embattled bank has ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

12 Jun 2012 | by Alex Brownsell

) Highly Commended - HSBC Commercial Banking MARKETING LEADERSHIP Winner Symantec ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

excel have also had their own difficulties. We ve got a lot of top brands in banking and that is a very ... Bank 24,517 -4% 4 25 Baidu 24,326 8% -8 26 HP 22 ... Tencent/QQ 17,992 19% 5 38 Agricultural Bank of China 17,867 6 ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... BBDO WKD Big Communications Business to business marketing HSBC Commercial Banking ...

Brands eye a share of booming digital health sector

30 Jan 2012 | by Sarah Shearman

in real-time, for example, or use online budgeting tools from banks to track what they spend. 'There ...

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