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Mark Ritson on Branding: the importance of brand heritage

02 Jun 2009 | by Mark Ritson

most cost-efficient bank in Europe' and paid attention to its thrifty Northern origins, it seems to me ... from 1949, could have reminded the team of the bank's roots. Are British marketers finally breaking ...

Timberland campaign targets credit-crunch spenders

28 Apr 2009 | by Gemma Charles

. Maybe we should start a bank', and One American institution that won't fall apart'. Three rotating ...

Biggest brands: Top 100 global brands by value 2009

28 Apr 2009 | by Nicola Clark

the rankings for the first time at number 36. The biggest climber is, surprisingly, a bank. China Merchants Bank increased in value by 168% this year. Additionally, despite the constant stream of bad news ... with their banks from the broader economy,' says Walshe. For an industry facing up to claims that the economic ...

Timberland pokes fun at banks in digital outdoor work

22 Apr 2009 | by Ben Bold

that draws comparisons between the durability of its products and the flimsiness of the banking sector....Created by Leagas Delaney, the ads promote the rugged characteristics of Timberland's products and uses lines including: "We build things to last. Maybe we should start a bank" and "One American institution that won't fall apart". The campaign was devised to emphasise to consumers that, with less money ...

Zara Phillips becomes brand ambassador for Musto

20 Apr 2009 | by Jeremy Lee

Phillips took part in a photo-shoot in Devon to model the new range, where she road her horse along the sand dunes. The reigning eventing world champion, and granddaughter of the Queen, is already a brand ambassador for Royal Bank of Scotland and for Range Rover. ...

And in the real world... public borrowing, Tiscali, UBS and more

16 Apr 2009 | by Noel Bussey

Several hundred more British banking jobs will be lost in the coming months following an announcement by UBS, the Swiss financial group, that it plans to slash its global workforce by 8,700 staff by the end of next year. Source: The Daily Telegraph In next week's Budget, Alistair Darling ...

And in the real world... ITN, RBS, Standard Life, Jaguar and more

08 Apr 2009 | by Matt Williams

scheme. Source: Daily Mail The Royal Bank of Scotland has said that it plans to slash 9,000 jobs ... Rover has received a 340 million loan from the European Investment Bank to invest in the research ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

03 Apr 2009 | by Caroline Lovell

. Source: The Telegraph The Co-operative Group s banking arm has announced a 70 per cent increase ...

And in the real world: Waitrose, RBS, BP, unemployment figures

02 Apr 2009 | by Caroline Lovell

of the Royal Bank of Scotland, Sir Tom McKillop, has resigned from the BP board in response to unrest among shareholders over his past role at the bank. Source: The Telegraph Car-makers expect vehicle sales to start ...

And in the real world: Mortgages, Phorm, M&S, GM/Chrysler

31 Mar 2009 | by Caroline Lovell

Mortgage approvals grew by 19 per cent between January and February, signalling that the housing market is beginning to show signs of recovery, according to figures from the Bank of England. Source Korea Telecom has begun a trial of the digital technology company Phorm s monitoring software, which ...

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