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Digital Agency League Table 2009

at Goldfish Bank. 'If you've run integrated activity, it is virtually unthinkable that you'd take a highly ...

Sponsorship Agency League Table 2009

of a company chairman. Yet as the economy crumbled a year ago, many brands, such as Royal Bank ... have continued to attract sponsors, with AON and Standard Chartered Bank's record-breaking sponsorships ... the announcement was made.' Damage to the industry has been largely self-inflicted. Banks and the government ...

Fashion chain Bank appoints Retail Eyes to improve retail experience

LONDON - Bank, the high-street fashion retailer owned by JD Sports, has appointed Retail Eyes...-experience programme for JD Sports. Bank has tasked the agency with delivering an in-store programme that drives ...

Interbrand's Top 100 global brands 2009

of brands in the banking sector. UBS is this year's biggest faller in the list with its value halving over ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

and insurance categories. Despite the catastrophic downturn in the economy, most investment banks have ... % 5 Bank of America 4% 68% 27% 6 AIG 8% 68% 25% 7 STA Travel 17% 68 ...

Mark Ritson on Branding: Andy Murray lacks David Beckham's brand appeal

's dour personality and national associations. It's no surprise that brands like Royal Bank of Scotland ...

Mark Ritson on Branding: the importance of brand heritage

most cost-efficient bank in Europe' and paid attention to its thrifty Northern origins, it seems to me ... from 1949, could have reminded the team of the bank's roots. Are British marketers finally breaking ...

Timberland campaign targets credit-crunch spenders

. Maybe we should start a bank', and One American institution that won't fall apart'. Three rotating ...

Biggest brands: Top 100 global brands by value 2009

the rankings for the first time at number 36. The biggest climber is, surprisingly, a bank. China Merchants Bank increased in value by 168% this year. Additionally, despite the constant stream of bad news ... with their banks from the broader economy,' says Walshe. For an industry facing up to claims that the economic ...

Zara Phillips becomes brand ambassador for Musto

Phillips took part in a photo-shoot in Devon to model the new range, where she road her horse along the sand dunes. The reigning eventing world champion, and granddaughter of the Queen, is already a brand ambassador for Royal Bank of Scotland and for Range Rover. ...

 

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