CampaignLive Update
28 Aug 1998 | by KAREN YATES
camera and a subscription to CampaignLive can be won each week in a Kodak- and Image Bank- sponsored ...
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MARKETING FOCUS: Virgin a brand too far? - Suddenly, Virgin’s brand seems more vulnerable and Richard Branson’s touch less sure. Roger Cowe inspects the damage
17 Sep 1998 | by ROGER COWE
the new brand. In some cases, notably Virgin Direct investment and banking, the venture seems ... stemmed from his desire to attack complacent oligopolies, such as British Airways, the big banks, Pepsi ... Virgin s staff at the start of the year after a spell managing the launch of Virgin Direct banking ...
MEDIA: Lads’ mags in branding risk - Loaded and FHM’s decisions to stretch their brands into an underwear range and a credit card respectively are risky in such an immature market, writes Anne-Marie Crawford
27 Aug 1998 | by ANNE-MARIE CRAWFORD
services are a poor fit. Britton says: Banks tend not to want to give much money to younger ...
REVIEW
21 Aug 1998 | by JOHN OWEN
, Stuart Lang, in a new campaign through Publicis that will break during the August bank holiday weekend..., Stuart Lang, in a new campaign through Publicis that will break during the August bank holiday ... hopes to be granted a banking licence by the end of 1998, allowing it to launch a bank similar to its Volkswagen Bank GmbH in Germany. Its UK banking venture would comprise four separately branded banking ...
I’M ONLY A PUNTER BUT ..
07 Aug 1998 | by MAIRI CLARK
customers with banks of the products they have decided we can choose from. Not the products that we want ...
REVIEW: Marketing and advertising news in the week’s press
03 Jul 1998 | by EMMA HALL
Paul Troy as its first brand communications director since the merger of the two banks in 1995. Troy ...
HOTLINE
03 Jul 1998 | by ELEANOR TRICKETT
experience . Publicis has scooped the dollars 40 million worldwide account for Europe s biggest bank, UBS, the name for the recently merged Union Bank of Switzerland and Swiss Bank Corporation. Publicis ...
AGENDA: Take on military intelligence and benefit from it
02 Jul 1998 | by DRAYTON BIRD, who runs the Drayton Bird
believed in free offers, but because we started up with no money, no clients and no bank facility ...
STOP PRESS
18 Jun 1998 | by DANNY ROGERS
to a bank. The Women s Advertising Club of London is running a one-day seminar on June 30 ...
REVIEW
05 Jun 1998 | by JOHN TYLEE
across 20 Tesco stores, follows the supermarket chain s entry into the banking sector. A national ...
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