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Champions of Design: Agent Provocateur

Christensen and Tyra Banks, and the annual fashion show that began in 1995, have helped shape a brand that has ...

Do you know your CEO? The eight essential leadership skills

, CEO, Tesco Bank 'With 90-day analysts there is no room to really take business risk ... .' Benny Higgins, CEO, Tesco Bank Executive pay continues to grab the headlines, knocking consumer ...

Taxing issues for marketing as brand trust is called into question

enemies it makes along the way. Companies that weather these crises best have usually built up a bank ... corporation can be isolated from a brand.' Bank of goodwill Marketing has a clear role in the long ...

Asos attacks Christmas clichés in menswear ad

after Asos rolled out a series of "shoppable films" , featuring rapper Azelia Banks and singer Ellie ...

Branded Content: Watch before you buy

for purchases in other sectors, such as banking, finance, automotive or leisure. 'Customers want and expect ...

Champions of Design: Howies

and the environment. 2005: Howies began using ethical bank Triodos. 2008 : Howies was named sixth ...

Helen Edwards: 'Know your brand' is a neat winning formula

'caring 90s', but now catapulted into the zeitgeist, ever since the banks did their bit. If only you ...

Five take outs from the CIM marketer salary survey 2012

promising a reduction in headcounts. If brands bank on retaining marketers based on the privilege ...

Andy Murray: an awkward but authentic brand ambassador

For sponsors of sports people and events, the key determinant has always been success. Take the halo effect for Barclays of sponsoring the Premier League, which for eight years has given the pin-stripe brand mass-market appeal. Now under siege by authorities and consumers, the embattled bank has ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

) Highly Commended - HSBC Commercial Banking MARKETING LEADERSHIP Winner Symantec ...

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