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Media: Things we like

05 Dec 2008

Rodale, is banking on a lot of male guilt to follow the party season and has gone covermount crazy ...

The Week in marketing: 11 November 2008

11 Nov 2008 | by Staff

for its Abbey, Alliance Leicester and Bradford Bingley savings businesses. The bank said Abbey ...

Recent burst in coupon use may hurt brands in longer term

08 Oct 2008 | by Mary Cowlett

advertising and a tie-in with the Daily Mirror. As a result, almost 600,000 people took part, banking 36m ...

Thrift usurps green at top of the new consumer agenda

27 Aug 2008 | by Jane Simms

. In 2007, the bank launched its 'Climate Partnership' - a five-year, $100m tie-up with major environ ... those in our marketing,' he says. Currently, the bank pays 5 into the accounts of customers who opt for online banking, an initiative supported by its current 'What do trees mean to you?' TV commercial ...

Brands that cut pack size risk consumer backlash

19 Aug 2008 | by Gemma Charles

the Bank of England target, driven mainly by increases in food prices, which have risen by 13.7% over ...

Reckitt Benckiser and Unilever's marketing strategies provide a study in contrasts

04 Aug 2008 | by Gemma Charles

on the restructure, Fernand De Boer, an analyst for investment bank Petercam, says: 'It's going OK internally ...

Marketing Society Awards for Excellence 2008

10 Jun 2008 | by Staff

- In-house Cause related Winner Client - The Co-operative Bank Agency - In-house Highly ...

Power 100 Marketers of 2008: 1-50

28 May 2008 | by Staff

will be Bendel's next challenge. 23. Paul Geddes, Royal Bank of Scotland B As well as being the man ... marketer. The firm's chief executive of consumer banking is a popular figure on the marketing circuit ... banking and insurance partner of the London 2012 Olympics, and the introduction of the bank's customer ...

Power 100 Marketers of 2008: 51-100

28 May 2008 | by Staff

has previously held roles at Bank of America and Reader's Digest. 64. Martin Pugh, Camelot B ... the government for an extra British bank holiday, gathering more than 500,000 signatures. 67. Mikah Martin ... music-based series The Nokia Green Room . Prior to joining Nokia, Harris worked at ad agency The Bank ...

McDonald's tops hated brands poll, while Beckham and Katona most loathed celebs

13 May 2008 | by Nicola Clark

ahead of the Howard Brown-fronted Halifax and the self-styled World s local bank HSBC. Nigel Gilbert ... into 20 product categories, including cars, fashion, mobile phones, football teams, airlines and banks ...

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