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Banking brands are in need of a few 'likes'. So what better way to get some than by tapping...platforms to promote its involvement with the Olympics and Paralympics, building on the bank's existing ... banking and risk to people and celebration. Its Facebook activity integrates with an overarching campaign ... when being 'friends' with a bank isn't particularly de rigueur. Lloyds TSB has clearly thought about ...
Banks have been slower to embrace social media than other sectors, but the recent problems...Recent events in the banking sector have demonstrated the difficulties brands face when ... , @BBCWorld , and @SkyNewsBreak . Despite the bank acting quickly, with chief executive Bob Diamond announcing he would forgo his bonus, Twitter was soon awash with negative comment about the bank. Diamond has ...
-source digital-direct wiki to act as a knowledge bank for the whole industry. - Annette King is the chief ...
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