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Biggest brands: Top 100 advertisers 2010

23 Mar 2010 | by Nicola Clark

, imposed the most drastic cuts in their marketing budgets. In proportional terms, banking group Santander ... a more bullish stance on the recovery in 2010. The investment bank predicts that the ad recession ...

Digital Agency League Table 2009

22 Oct 2009 | by Becky Charles

at Goldfish Bank. 'If you've run integrated activity, it is virtually unthinkable that you'd take a highly ...

Sponsorship Agency League Table 2009

07 Oct 2009 | by Ed Kemp

of a company chairman. Yet as the economy crumbled a year ago, many brands, such as Royal Bank ... have continued to attract sponsors, with AON and Standard Chartered Bank's record-breaking sponsorships ... the announcement was made.' Damage to the industry has been largely self-inflicted. Banks and the government ...

Biggest brands: Top 100 global brands by value 2009

28 Apr 2009 | by Nicola Clark

the rankings for the first time at number 36. The biggest climber is, surprisingly, a bank. China Merchants Bank increased in value by 168% this year. Additionally, despite the constant stream of bad news ... with their banks from the broader economy,' says Walshe. For an industry facing up to claims that the economic ...

Biggest brands: Top 100 online advertisers 2009

31 Mar 2009 | by David Benady

, although the situation changed quickly with the onset of the global banking crisis last autumn ...

Biggest brands: Top 100 UK advertisers 2009

24 Mar 2009 | by David Benady

that has dominated the headlines, supermarkets, banks, online services and electrical goods brands strongly ... , many banks have increased their ad budgets significantly - particularly those worst affected ... the partly nationalised Lloyds Banking Group - Lloyds TSB and Halifax - both hiked their 2008 adspend ...

Top 100 online advertisers

26 Mar 2008 | by Nicola Clark

become key to many businesses; now, you could not imagine using a bank without an online capability ... Barclays Bank 3,958,180 77.61% 11.01% 20 William Hill Bookmakers 3,923,853 67.89% 45.05% 21 ... .67% 39 MBNA Europe Bank 2,142,682 120.39% 4.82% 40 Expedia Travel 2,126,341 53.10% 13 ...

Direct mail data not clean enough yet

25 Sep 2007 | by Robert McLuhan

resources available to banks, lenders and credit-card companies for data cleansing and segmenting, though ...

Nielsen reports 10% drop in direct mail volumes

24 Sep 2007 | by Robert McLuhan

reducing marketing effectiveness, claims Colette Nugent, the bank s head of direct marketing. Many ... ,936,198 0% 20% 38 First Direct 7,852,258 17,449,786 -33% 85% 39 Barclays Bank 7,700,334 17 ... Royal Bank of Scotland 5,356,536 11,917,476 22% 38% 69 Dream Direct 5,217,245 8,845,608 -2 ...

Top 100 online advertisers

21 Mar 2007 | by Gareth Jones

,644 15.82% 8.30% 9,555,289 -17.47% 100 Sainsbury s Bank 790,886 262.71% 36.00% 2 ...

 

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