Direct mail data not clean enough yet
25 Sep 2007 | by Robert McLuhan
resources available to banks, lenders and credit-card companies for data cleansing and segmenting, though ...
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Marketing's Top 100 Direct Mail advertisers 2008
01 Oct 2008 | by Richard Abbott
direct mail and the waste it creates. The rise of online banking, for example, has been driven in part ...
Nielsen reports 10% drop in direct mail volumes
24 Sep 2007 | by Robert McLuhan
reducing marketing effectiveness, claims Colette Nugent, the bank s head of direct marketing. Many ... ,936,198 0% 20% 38 First Direct 7,852,258 17,449,786 -33% 85% 39 Barclays Bank 7,700,334 17 ... Royal Bank of Scotland 5,356,536 11,917,476 22% 38% 69 Dream Direct 5,217,245 8,845,608 -2 ...
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