Charlie O'Rourke, AIMediaComms: The value of reputation.
14 Sep 2011 | by Charlie O'Rourke, AIMediaComms
to light in 2009 - Woods' bank balance was further hit in August when luxury watchmaker Tag Heuer decided ...
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Ros Hunt, Cohn & Wolfe: Personality and authenticity
14 Sep 2011 | by Ros Hunt
The post-recession era has been characterised by intense scrutiny of corporations by government, NGOs and the media. The world is on high alert for any suspected misdemeanour, be it greed (the banks), environmental damage (BP) or dubious practices (News International). In this digital age, every ...
Mark Jackson, Lucre: Every interaction is critical
14 Sep 2011 | by Mark Jackson, Lucre
was talking. It could have been anybody: the bank manager, come to discuss an extended overdraft, a new ...
Greg Dawson, Virgin Atlantic: Build reputations every day
07 Apr 2011 | by Greg Dawson, Virgin Atlantic
by banks and other private investors of course - centred not only on the business model, strategy ...
Biggest Brands: Top 100 advertisers 2011
15 Mar 2011 | by Adam Woods
to investing in traditional media. Banking on traditional media 'TV, radio and magazines still play a ... their lifeblood. At the beginning of 2010, when cars and banks had dropped out, the retailers became an even ...
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