Think BR: The need for brand humility 2010
21 Jun 2010 | by Russ Lidstone
to grab attention. So, over the years, we've been told that: 'We're loving it' ; that banking: 'Is being ...
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Sadly, given recent corporate history, we've probably all got accustomed to banks making poor
to grab attention. So, over the years, we've been told that: 'We're loving it' ; that banking: 'Is being ...
While other companies are trying to tempt consumers with nostalgia, the Spanish bank has said...consumers how they feel about the banking sector right now - disillusioned, worried or even angry might ... ), but a banking brand they can trust with their future. They want a bank that is financially secure ... , in fact, from the reassurance that a customer derives from knowing they're banking with a big global ...