Ian Monk: Media sex drive ousts real news
26 May 2011 | by Ian Monk
, former chief executive of RBS, in a workplace affair while the bank burnt is a far sexier story than ...
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CREATIVE STRATEGY: What big brands can learn from obscure boots
26 May 2011 | by Simon Kershaw
always have talkability. Imagine if any of the big banks ever gave us something nice that we hadn ...
Russell Davies: Why Sony's data breach serves as a warning to all of us
26 May 2011 | by Russell Davies
pictures, our movies, our work, our money, our banking and our correspondence are all floating above our ...
Helen Edwards on Branding: How banks keep you in line
25 May 2011 | by Helen Edwards
Here's something to think about next time you're in the queue at the bank. What is the strongest ... of you, and just the single teller at the grille. The rest have all gone to lunch, even though the bank ... an inch, you silently vow to switch banks - but you won't, because the strongest force in consumer ...
Jeremy Lee: Ofcom could live to regret lifting the lid on airtime trading
19 May 2011 | by Jeremy Lee
The Government is certainly no lover of the regulator and quasi-policymaking body - the ultimate creation of New Labour - resplendent in its glass People's Palace on the South Bank of the Thames. Whitehall has already stripped it of many of its policy roles and returned them to the Secretary of State ...
Helen Edwards on Branding: Consumers are bad losers
05 May 2011 | by Helen Edwards
The May Day bank holiday wasn't always a feature of British life. It was bequeathed to a sulky nation in 1978 by the Labour administration of Jim Callaghan. If the aim was to soften up the public ... 's Conservatives in 1979. Whether we really need all these spring bank holidays butted up together has been ...
Opinion: The Marketing Society Forum - Will it benefit BP to remind consumers of the anniversary of the Gulf oil spill?
05 May 2011 | by Staff
. NO Joe Clift, Brand and customer marketing director, Lloyds Banking Group I will admit that I wavered ...
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