The Marketing Society Forum: Will the royal wedding provide a long-term boost for Brand Britain?
20 Apr 2011 | by Staff
the most of the extra bank holiday. Brands are already capitalising on the rise to prominence of Brand ...
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Andrew Walmsley on Digital: The value of your IT crowd
20 Apr 2011 | by Andrew Walmsley
of an online bank I had helped to launch; departing customers complained they had no running balance, while the attitude of the parent bank's IT department was 'take a ticket, it'll be nine months'. Another global ...
Opinion: The Marketing Society Forum - Is the concept of brands having a lead creative agency outdated?
14 Apr 2011
YES Tricia Weener, Head of marketing, Europe, Commercial Banking, HSBC 'Traditional' creative agencies don't have a monopoly on good ideas nor should they take 'lead' status just because that is the way it has always been. Any agency with an understanding of the business or brand in question ...
Anthony Hilton: Side with bankers at your own risk
14 Apr 2011 | by Anthony Hilton
Across the media, commentators, editors and banking correspondents cowered under an email deluge ... of the Independent Commission on Banking - the inquiry chaired by Sir John Vickers - which had been asked to put forward its ideas on how future systemic banking crises might be avoided. The fact that the report ...
Editor's comment: The liability of brand Rooney
12 Apr 2011 | by Noelle McElhatton
will want another global brand for their talented, but badly behaved, charge, banking on him as an antidote ...
Think BR: If you can't beat News Corp, join it
05 Apr 2011 | by Michael Evans
its services to banks and financial services. Eventually Fleet Street chose to cash in, floating ...
Claire Beale: Advertising is still not to blame for society's ills
01 Apr 2011 | by Claire Beale
is clearly a very loyal client. Its ad business resided at Banks Hoggins O'Shea for seven years before ...
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