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Opinion: The Marketing Society Forum - Should brands help the government by handing over their customer data?

do you draw the line? Address verification, purchase history, bank balance, energy consumption ...

Think BR: And they called it puppy love

The banking sector can learn something from the pet industry's use of DM, writes Andy Maslen, MD...work in a way the banks can t manage? "Everyone talks about passion, but we are customers of our own ... astrophysicists. At Sunfish, we have been banking with a certain high-street bank since we hung our shingle ... in search of a bank that actually does care about us, and not just our money. Don t hold your breath ...

Anthony Hilton: Why bankers still don't 'get it'

A year ago this column bewailed the fact that the banks 'did not get it' and had no feeling...it is to represent the banks was the subject of a breakfast seminar this week under the banner of the Financial ... questions, which I think still have to be answered. How profitable are the banks? Bankers say they only ... stability at the Bank of England, proved last year that the banks' ability to borrow funds cheaply because ...

 

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