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Tom Knox: Now is the time for advertising to prove its value to UK PLC

to graduate in the so-called Lawson boom. Advertising and banking vied with each other as the glamorous choice ... . If engineering cost-cutting synergies floats your boat, the marble halls of banking and management consultancy ...

Jeremy Lee: ZenithOptimedia shows that Group M is not unassailable

The news that ZenithOptimedia had secured the prized 50 million media account for Royal Bank of Scotland retail banking, wrestling it out of its incumbent of more than a decade, MediaCom, may have caused other tired agency chief executives to kick their gnarled and weary feet like a previously bedridden ...

Can discounting serve to win back consumer trust after a crisis? The Marketing Society Forum

-G bra sizes when public trust in business was at an all-time low, due to the banking crisis. While our ...

Jeremy Lee: Agencies don't have to play the closed online auction game

following the creation of the bank from the embers of Alliance Leicester and Bradford Bingley merged ...

On the Campaign Couch...with JB

's relevant, client-facing experience. Just weeks after the Governor of the Bank of England has confirmed ...

Jeremy Lee: Walker Media is a victim of Barclays' network oddity

Sadly, given recent corporate history, we've probably all got accustomed to banks making poor

Nicola Mendelsohn: Adland needs to flaunt its sassy side to get the top talent

: PricewaterhouseCoopers, Deloitte, KPMG, Ernst & Young and the Royal Bank of Scotland.

Why managing your reputation is more vital than ever

company or its representatives behave undermines the image it is trying to project the banks that close ...

Claire Beale: We need more support for creative industries

will also include Patrick McKenna of Ingenious Banking, who will be charged with looking at how micro ...

Things we like

It must be difficult to keep thinking up special promotions when your parent company is undergoing a review of the business, but Absolute Radio's sales team keeps pulling it off. This week, Lloyds TSB, the official banking and insurance partner of the London 2012 Olympics, did a one-day promotion ...

 

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