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Think BR: Customer loyalty in 2011

25 Nov 2011 | by Simon Atkinson

life, and there are three sectors - banking, retail and mobile phones - which are clearly our reference point. Banks/building societies lead the way, with 66% of the general public saying ... this trust has been built up over a lifetime of having the supermarkets, banks, petrol companies around us ...

Should youth brands rethink their marketing in the wake of the riots? The Marketing Society Forum

24 Aug 2011 | by Staff

to England. The instincts were not political: to burn government offices, banks or other seats of authority ...

Helen Edwards on Branding: Finding the right words

13 Jul 2011 | by Helen Edwards

bare-bones tone-of-voice definition, get them to create a bank of 'verbal assets' for the brand ... that implies, the quirky bank brought the power of brand language to the call centre. Callers feel ...

Helen Edwards on Branding: Big Society or the big so what

29 Jun 2011 | by Helen Edwards

as the originators of New Coke or the Midland Bank Vector Account ranting about the consumers who didn't 'get ...

Alan Mitchell Reinventing marketing: Brands must share data to succeed

29 Jun 2011 | by Alan Mitchell

, for example, every major high-street bank, energy firm and mobile phone company, as well as several retailers ... -pressured commodity supplier' to 'trusted provider of added-value information services'. Ditto for the banks. Paper ... more flexibility. What could happen, however, if banks and credit-card companies provided consumers ...

Helen Edwards on Branding: Consumers are bad losers

05 May 2011 | by Helen Edwards

The May Day bank holiday wasn't always a feature of British life. It was bequeathed to a sulky nation in 1978 by the Labour administration of Jim Callaghan. If the aim was to soften up the public ... 's Conservatives in 1979. Whether we really need all these spring bank holidays butted up together has been ...

Andrew Walmsley on Digital: The value of your IT crowd

20 Apr 2011 | by Andrew Walmsley

of an online bank I had helped to launch; departing customers complained they had no running balance, while the attitude of the parent bank's IT department was 'take a ticket, it'll be nine months'. Another global ...

The Marketing Society Forum: Will the royal wedding provide a long-term boost for Brand Britain?

20 Apr 2011 | by Staff

the most of the extra bank holiday. Brands are already capitalising on the rise to prominence of Brand ...

 

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