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The Marketing Society Forum: Will the royal wedding provide a long-term boost for Brand Britain?

the most of the extra bank holiday. Brands are already capitalising on the rise to prominence of Brand ...

Opinion: The Marketing Society Forum - Is the concept of brands having a lead creative agency outdated?

YES Tricia Weener, Head of marketing, Europe, Commercial Banking, HSBC 'Traditional' creative agencies don't have a monopoly on good ideas nor should they take 'lead' status just because that is the way it has always been. Any agency with an understanding of the business or brand in question ...

Anthony Hilton: Side with bankers at your own risk

Across the media, commentators, editors and banking correspondents cowered under an email deluge ... of the Independent Commission on Banking - the inquiry chaired by Sir John Vickers - which had been asked to put forward its ideas on how future systemic banking crises might be avoided. The fact that the report ...

Editor's comment: The liability of brand Rooney

will want another global brand for their talented, but badly behaved, charge, banking on him as an antidote ...

Think BR: If you can't beat News Corp, join it

its services to banks and financial services. Eventually Fleet Street chose to cash in, floating ...

Claire Beale: Advertising is still not to blame for society's ills

is clearly a very loyal client. Its ad business resided at Banks Hoggins O'Shea for seven years before ...

Opinion: The Marketing Society Forum - Should brands help the government by handing over their customer data?

do you draw the line? Address verification, purchase history, bank balance, energy consumption ...

Think BR: And they called it puppy love

The banking sector can learn something from the pet industry's use of DM, writes Andy Maslen, MD...work in a way the banks can t manage? "Everyone talks about passion, but we are customers of our own ... astrophysicists. At Sunfish, we have been banking with a certain high-street bank since we hung our shingle ... in search of a bank that actually does care about us, and not just our money. Don t hold your breath ...

Anthony Hilton: Why bankers still don't 'get it'

A year ago this column bewailed the fact that the banks 'did not get it' and had no feeling...it is to represent the banks was the subject of a breakfast seminar this week under the banner of the Financial ... questions, which I think still have to be answered. How profitable are the banks? Bankers say they only ... stability at the Bank of England, proved last year that the banks' ability to borrow funds cheaply because ...

Think BR: Are you mobile first or last?

(smart navigation), banking (NFC, exchange, contactless payment) insurance companies, media (seen ...

 

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