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CREATIVE STRATEGY: What big brands can learn from obscure boots

always have talkability. Imagine if any of the big banks ever gave us something nice that we hadn ...

Think BR: And they called it puppy love

The banking sector can learn something from the pet industry's use of DM, writes Andy Maslen, MD...work in a way the banks can t manage? "Everyone talks about passion, but we are customers of our own ... astrophysicists. At Sunfish, we have been banking with a certain high-street bank since we hung our shingle ... in search of a bank that actually does care about us, and not just our money. Don t hold your breath ...

 

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