Think BR: And they called it puppy love
07 Mar 2011 | by Andy Maslen
The banking sector can learn something from the pet industry's use of DM, writes Andy Maslen, MD...work in a way the banks can t manage? "Everyone talks about passion, but we are customers of our own ... astrophysicists. At Sunfish, we have been banking with a certain high-street bank since we hung our shingle ... in search of a bank that actually does care about us, and not just our money. Don t hold your breath ...

