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Year in review: 2011 Money and morals

. - The Business Finance Taskforce, comprising six major banks, hires Portland to help win back the trust of small businesses following the financial crisis. By November, funding for the campaign is cut as banks focus ... governments and institutions across Europe on behalf of the banking industry, hires Hanover to help fight its ...

Food & Drink: Carlsberg calls for a fresh approach

, the royal wedding, the two May bank holidays and the FA Cup Final. Carlsberg wanted the campaign to position ... creating the new package design for the beer To drive sales of Carlsberg during the peak bank ... forward to, many men dreaded DIY, visiting in-laws and shopping associated with the bank holiday ...

Campaigns: Carlsberg calls for a fresh approach

. This was being launched during a busy period around Easter, the royal wedding, the two May bank holidays ... - To drive sales of Carlsberg during the peak bank holiday season. Strategy and plan Aiming its ... associated with the bank holiday. They also greeted the royal wedding with dread. Salt promoted the fact ...

Innovation Future 5 - Blazing a comms trail

bank of powerful case studies. MPs were also briefed on the research in advance of key debates ...

PRWeek Awards Shortlist 2011

Saving Britain Money for moneysupermarket.com Lloyds Banking Group Halifax ISA Promise for Halifax ... for Economist Intelligence Unit Ogilvy Public Relations Worldwide Kazakh Banking: It's Not Funny Money for JSC BTA Bank Weber Shandwick Energy Decarbonisation Policy Campaign for EDF Energy Wriglesworth ...

Rob Shimmin, Shimmin Brand Protection: Prepare well to avoid disaster

on banks, auditors, lawyers and rating agencies was intense. I learned a lot in Milan helping to defend ...

Profile: Ann-Marie Thomson, international head of media, Syco TV/Syco Music, Sony Entertainment

of Land Securities and non-executive director of other major global companies including Barclays Bank ...

Profile: Jace Tyrell, director of comms, New West End Company

(freelance), Harrods - 2001 PR executive, South Bank Corporation, Brisbane, Australia; Speakers ...

PR and the media: The trust factor - In search of the truth

media, along with banks, were the least trusted sector,' Robert Phillips, CEO of Edelman, and a ...

Profile: Chris Wermann, regional director of corporate affairs, Europe, Kellogg's

employers ranging from FD to Royal Bank of Scotland, and Wermann, 45, is the complete package, with a role ... , group comms, Royal Bank of Scotland Group 1999 Head of corporate affairs, Direct Line 1997 ...

 

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