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British Airways: building a brand, from the inside out
29 Jul 2011 | by Suzy Bashford
via a piece of internal communications before it had launched on TV. - Lloyds Banking Group One of the main objectives of the bank's London 2012 Olympics sponsorship is to engage staff. The fact ... staff to look forward to,' says Sally Hancock, London 2012 partnership director at the banking group ...
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