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Is ITV's 2013 offer well-liked?

on London s South Bank and fronted in the most part by the voluptuous Holly Willoughby (who got the biggest ...

The creatives behind the Big winners

Turner, the "harmony house" - which was built on London's South Bank last year - showcased the retailer ... 'd expect, constructing a house on the South Bank was no easy task. In fact, it was three months ...

Jeremy Lee: It's still not cool to be propping up the new-business table

its pre-eminence in the UK market, given that it has Royal Bank of Scotland and, at the time ...

From fad to failure: why size does not ensure success

" brands, everyone from retailers to banks, insurers and broadcasters rushed to build portals that would ...

Why the digerati are putting people before technology

Tyra Banks and the timelessly cool Isabella Rossellini. The temperature was now sky-high. Mark ...

HSBC banks on the local touch

headlines have featured the majority of the high-street banks, and even those not attracting negative press ... to -1, and Royal Bank of Scotland, which fell 18 points to -12 - it becomes clear that HSBC has ... on HSBC's famous slogan "The world's local bank". The latest ad, narrated by Michael Gambon, stars a ...

Virgin Trains are back on track

New campaign launched between Bank Holidays helps train company raise perceptions of its offering...as it did between two Bank Holidays, when services are busier. Furthermore, following lengthy track ...

NS&I defies the recession

It is difficult to read a newspaper or watch the news on TV without some reference to how the global financial landslide has affected the nation. Just when the dust appears to have settled from the latest casualty, a new name arrives to replace it on the front pages. Take the Royal Bank of Scotland ...

Outlook is sunny for Thomson

- and they will bank on advertising in the vein of Thomson's recent campaigns to ensure this scenario does not occur ...

Barclaycard beats credit blues

is not the only brand in the banks and financial services sector to have launched new ads in recent weeks ... that the banking sector is attempting to counteract the consumer backlash towards its brands in the aftermath ...

 

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