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NS&I defies the recession

07 Apr 2009 | by Richard Wood

It is difficult to read a newspaper or watch the news on TV without some reference to how the global financial landslide has affected the nation. Just when the dust appears to have settled from the latest casualty, a new name arrives to replace it on the front pages. Take the Royal Bank of Scotland ...

Outlook is sunny for Thomson

11 Mar 2009 | by Richard Wood

- and they will bank on advertising in the vein of Thomson's recent campaigns to ensure this scenario does not occur ...

Barclaycard beats credit blues

18 Nov 2008 | by Richard Wood

is not the only brand in the banks and financial services sector to have launched new ads in recent weeks ... that the banking sector is attempting to counteract the consumer backlash towards its brands in the aftermath ...

Bank ads hit an all-time low

28 Oct 2008 | by Richard Wood

pockets - and Lloyds TSB and HBOS are no exceptions. The two high-street banks announced their merger ... to advertise. Both banks are running campaigns aimed at savers, promoting the benefits of their respective ... on 9 June and is designed to raise awareness of Halifax's personal banking range. Meanwhile, Lloyds ...

Jack Daniels benefits from ad longevity

22 Apr 2008 | by Isabella Piasecka

Banking campaign for First Direct, which scooped the Best Use of Multiple Formats in Outdoor award. Tim ...

 

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