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Draft to lead Interpublic's $150m global CA account

20 Dec 2004 | by Daniel Farey-Jones,

of Interpublic, said that CA would be very well served by the network's resources and that Interpublic's Bank ...

EDF backs Olympics bid in athletics deal

08 Dec 2004 | by Drew Barrand

Leather and Bank of Scotland for the outdoor national trials and an international match in Glasgow on 29 ...

Variable creative can increase response to mailings

17 Nov 2004 | by Daniel Farey-Jones,

in the top 1,000 companies, taking in sectors including banking, charity, credit cards, hotels, insurance ...

World: Analysis - Lubars has vision of BBDO as the best agency in New York

15 Oct 2004

, that's to be confirmed. "It's a creative agency that looks like a bank," Lubars says. "We have ...

HSBC ad allows Sky interactive viewers to play golf

02 Aug 2004 | by Sam Matthews,

HSBC's media buyer, PHD, and outgoing creative partner, Lowe, appointed digital experts Weapon 7 to develop the campaign as part of the ongoing 'World's Local Bank' drive. The ads will run in August across ... in with HSBC's branding on its knowledge of local markets to reinforce the 'World's Local Bank' message ...

Few UK companies have customer win-back strategies

13 Jul 2004 | by Sam Matthews,

The survey conducted among senior marketers in retail, banking, credit card, insurance, telecoms, travel and utilities companies shows failure in direct marketing, which in turn could promote tougher ... of win-backs while banks were the least developed with 23.8%. Ian Hubbard, sales director at CDMS ...

Banks and utilities fail to exploit bills and statements

13 Apr 2004 | by Mark Sweney,

LONDON - Banks and utilities companies are failing to exploit statements and bills as an effective...consumers respond positively to marketing messages accompanying bank statements and utility bills. Of those ... always been an important method of communication between a bank and its customers. With the systematic ...

 

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