PRIVATE VIEW
21 Nov 1997 | by PETER SOUTER
is I have many more conscripts than volunteers. Banks Hoggins O Shea is a fine agency ... manager Brief: Position the brand as the ultimate white spirit Agency: Banks Hoggins O Shea ...
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LIVE ISSUE/SPONSORSHIP: Has sponsorship become a brand-building tool? Can linking up with events enhance awareness of the brand, asks Richard Cook
19 Dec 1997 | by RICHARD COOK
, the managing director of PHD Big Time and architect of the tie-up between Midland Bank and the ITV Drama ...
Relationship Marketing & Marketin 97: Preview - Marketing 97 round-up/Relationship marketing comes under the spotlight at Marketing 97. The exhibition and conference, staged by Haymarket Publishing and Miller Freeman, is at Olympia from November 25
20 Nov 1997 | by ROBIN COBB
cards are issued by Beneficial Bank. Customer magazines Customer magazines ...
ADVERTISING & PROMOTION: Can BG escape its image? - British Gas’s track record in public relations and its dowdy
13 Nov 1997 | by PATRICK BARRETT
. It has survived intact, but now it is taking a leap into banking - a world where public relations disasters lurk around every corner. The firm has hatched ambitious plans to launch banking products ... in error. Goldfish credit card is launched with HFC Bank. 1997 British Gas splits into BG ...
British Gas unit takes on banks
06 Nov 1997 | by DANNY ROGERS
director of Goldbrand Developments, becomes director of banking products, as well as CFS s overall ...
Trust is the key to triumph in finance
06 Nov 1997 | by PATRICK BARRETT
to muscle in on the traditional territories of the high street banks have been launched from the platform ...
Goldfish swims into new sectors
18 Sep 1997 | by PATRICK BARRETT
series of joint venture companies similar to Goldbrand Developments, which was launched with HFC Bank ...
Goldfish celebrates first anniversary
11 Sep 1997 | by JANE BAINBRIDGE
on BT Talktime and TV Licences. Goldfish was launched as a joint venture by British Gas and HFC Bank...Bank, and already offers customers savings on gas bills or shopping at Asda and Boots ...
PRESENTATIONS: Presenting the future - Multimedia presentations can sharpen up your business image as well as save money and effort. Clive Couldwell writes
21 Aug 1997 | by CLIVE COULDWELL
investment bank where hundreds of people throughout the organisation are continually producing corporate ...
SPOTLIGHT ON: VIRTUAL ADVERTISING: Virtual technology that takes ads further in sporting events - Alasdair Reid on realistic, computer-created ads that could alter televised sport
25 Jul 1997 | by ALASDAIR REID
advertising is taken by a Dutch bank that only wants to target the Dutch market. On the new system, those ...
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