Asos attacks Christmas clichés in menswear ad
19 Nov 2012 | by Sarah Shearman
after Asos rolled out a series of "shoppable films" , featuring rapper Azelia Banks and singer Ellie ...
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John Lewis seeks new social-media approach
27 Nov 2012 | by Matthew Chapman
Lloyds Banking Group executive Paul de Laat to the new role of customer insight director. He will work ...
Most read stories in advertising, marketing, media and PR (28 Oct - 3 Nov 2012)
03 Nov 2012 | by Daniel Farey-Jones
. (PRWeek, Wednesday 31 October) Lloyds looks to build digital agency roster : Lloyds Banking Group ...
Asos shows off Ellie Goulding and Azelia Banks in global Christmas campaign
29 Oct 2012 | by Loulla-Mae Eleftheriou-Smith
and rapper Azelia Banks, in "shoppable films" that show off the brand's Christmas products....the videos. The campaign features three videos that show Ellie Goulding, Azelia Banks and model Charlotte ... and switch channels to explore different outfits. Both Goulding and Banks' videos use songs from ...
Most read stories in advertising, marketing, media and PR (14 - 20 Oct 2012)
21 Oct 2012 | by Daniel Farey-Jones
resigned from the crisis-hit bank. ( PR Week , Wednesday 17 October) SCA calls global Bodyform ...
Tesco boss Clarke starts blog to build trust in brand
19 Sep 2012 | by Matthew Chapman
people, and, after the 2008 banking crisis, they don't trust organisations." The idea of the blog ...
Sainsbury's buys HMV's stake in e-book retailer
12 Jun 2012 | by Matthew Chapman
of social media is a clear differentiator." GP Bullhound, the technology investment bank, acted as the sole ...
MasterCard unveils PayPass digital wallet
08 May 2012 | by Alex Brownsell
, as well as by partner retailers and banks. The first partner brands for PayPass include American Airlines and Barnes Noble, while in the UK, PayPass services will be rolled out by Metro Bank. ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... BBDO WKD Big Communications Business to business marketing HSBC Commercial Banking ...
Sir Stuart Rose: I'm going mobile
23 Dec 2011 | by Andrew McCormick
Former M&S chief executive Sir Stuart Rose tells Andrew McCormick why he is banking on mobile....out of mobile. Once we've got a big consumer base, and banks, retailers and media companies ...
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