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MARKETING FOCUS: Looking back on ’96

19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY

to build their strengths and move into new markets. Whether it was Sainsbury s opening a bank ... will open bank branches and kiosks within Tesco stores. Sainsbury s was forced to react by announcing it was going to create its own bank in a joint venture with the Bank of Scotland. Sport OK, so ...

NEWS: STOP PRESS

12 Dec 1996

the expansion of the bank s life assurance marketing operation. Barclays Unicorn, the unit trust and PEP division of Barclays Bank is considering taking on Banks Hoggins O Shea as its first dedicated ...

DIARY: BDDH folk try to blend in with the pixies but gnomes rumble them

06 Dec 1996

It s official: advertising is not a job for grown men, as our pic shows. One of BDDH s five new ads for Banks s beer, which introduce the new line, A balanced beer in an unbalanced world , features an interview with a woman who apparently runs a gnome reserve . The woman in question ...

ADVERTISING & PROMOTION: BRIEFS

14 Nov 1996

Smacks of failure Banks Hoggins O Shea has had to drop ads for Jolly Rancher using the catchline Fancy a smack in the mouth , after the Advertising Standards Authority upheld complaints it condoned drugs use. DIY pounds 2m fix BMP DDB has designed a pounds 2m TV and press campaign ...

THIS WEEK: Leaf marketer quits as MD restructures

07 Nov 1996

campaign through Banks Hoggins O Shea. ...

ADVERTISING & PROMOTION: BRIEFS

07 Nov 1996

media, offering services such as screen savers and CD-ROMs. Banking on holidays Thomas ... 400,000 campaign will run through banks in summer 1997. In the soup Campbells ...

NEWS: BDDH to use real eccentrics in TV campaign for Banks’s beer

01 Nov 1996 | by MAIRI CLARK

the account in November last year. The pounds 1 million campaign for Banks s beer, which kicks off ... . She is interviewed about her sanctuary and is asked if she s tried Banks s. When she doesn t answer, the voiceover says: Banks s is a beer that s not too bitter, nor too sweet, making it balanced. I think you ...

THIS WEEK: STOP PRESS

31 Oct 1996

and stockings . National Australia Bank Group is to create a UK marketing department following moves to centralise the marketing operations of its subsidiary banks, including Yorkshire Bank and Clydesdale Bank ...

NEWS: St Luke’s raids BBH for senior account man to run Midland

25 Oct 1996 | by KAREN YATES

, who joined this week, will head St Luke s biggest account - the Midland Bank - and will also ... at the agency. Charlotte Zamboni, who was previously responsible for the Midland Bank account ...

ADVERTISING & PROMOTION: BRIEFS

24 Oct 1996

marketing company The PHQ Agency has retained the Bank of Scotland s Supersaver/Express Account loyalty ...

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