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LIVE ISSUE/RECRUITMENT: How to get ahead in advertising - get headhunted - Michele Martin finds that if you’re not inside it, the system works against you

19 Dec 1997 | by MICHELE MARTIN

-building, recruitment always tends to be cloak and dagger. It s the same with large solicitors or investment banks ...

FOR THE RECORD

19 Dec 1997 | by ALASDAIR REID

, with the aim of encouraging the core audience of 12- to 24-year-olds to set up bank accounts. Nestle ...

Banks unveils Virgin Interactive poster blitz

12 Dec 1997 | by KAREN YATES

games in the run-up to Christmas. The work, through Banks Hoggins O Shea, will run on 3,000 sites...Virgin Interactive is spending pounds 500,000 on a single week s poster blitz to promote three games in the run-up to Christmas. The work, through Banks Hoggins O Shea, will run on 3,000 sites ... Robinson and photographed by Lee Jenkins. Media for the campaign was planned and bought by Banks Hoggins. ...

CAMPAIGN INTERACTIVE: Interactive Gallery Reviewed by Mike Beeston

12 Dec 1997 | by MIKE BEESTON, a director at CHBi

appear first and you can navigate quickly around the site without having an oversized piggy bank ...

CAMPAIGN DIRECT: VIEWPOINT - Traditional shops will survive by welcoming integrated challenges

05 Dec 1997 | by MICHAEL BIRKIN, president of Diversifie

, for other industries such as banking and insurance). Is integration in the late 90s going to be more ...

OPINION: Why Leagas, BDDH and JWT deserve top tasks

28 Nov 1997 | by NICK JOHNSON

, the ethical bank. In 1990, the Co-op Bank was a little-known and even less well understood minority ... positioning based on a study of the bank s working practices and history, it has emerged as a desirable ...

Relationship Marketing & Marketin 97: Preview - Marketing 97 round-up/Relationship marketing comes under the spotlight at Marketing 97. The exhibition and conference, staged by Haymarket Publishing and Miller Freeman, is at Olympia from November 25

20 Nov 1997 | by ROBIN COBB

cards are issued by Beneficial Bank. Customer magazines Customer magazines ...

Banks Hoggins’ Virgin work introduces games addict

07 Nov 1997 | by EMMA HALL

Banks Hoggins O Shea reveals its first television work for Virgin Interactive Entertainment later...Banks Hoggins O Shea reveals its first television work for Virgin Interactive Entertainment ... at Banks Hoggins, said: The brief was to extend the game s appeal to a wider audience through the excitement of living the adventure for real. Banks Hoggins won the full-service account earlier ...

INTERNET: Wake up to Web brands - European firms are fast falling behind their US rivals when it comes to brand building on the Internet, writes David Sumner Smith

16 Oct 1997 | by DAVID SUMNER SMITH

the rewards, others will. Jim McCormick, of First Manhattan Consulting, says: Banks ought to win ... off customers. When the company measured profitability of retail banking customers, profit ... 50 (pounds 30). These customers are precisely the ones that the non-bank competitors are cherry ...

Private View

10 Oct 1997 | by TOM HUDSON

- this one s good - have pounds 100,000 in the bank. Sensational stuff. If only they d spent that much ...

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