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Barclays splits marketing role in two

19 Dec 2007 | by Daniel Farey-Jones

Hytner quit as the bank s group brand and UK banking marketing director in August to move to Top Up ... joining Barclays from Capital One. He will report to Deanna Oppenheimer, the UK banking group s chief ... for marketing the business banking division, Barclays Commercial Banking. Under Hytner, Barclays had invested ...

The Marketing Effect wins ethnic volunteering brief

17 Dec 2007 | by Alex Donohue

in the past year from high street supermarkets, banks and telecoms companies to name a few industry sectors ...

Norwich Union Life fined £1.26m after identity fraud

17 Dec 2007 | by Jacquie Bowser

customer records such as addresses and bank account details to be altered and then used the information ...

Agencies line up for £10m ING Direct

07 Dec 2007 | by Kate Nettleton

The online savings bank, which is part of the Dutch-owned ING Group, has approached several undisclosed shops with a view to holding a pitch in early 2008. The agencies have been asked to submit initial presentations by the end of January, after which a shortlist will be drawn up. The AAR ...

Direct choice: HSBC

05 Dec 2007 | by Marc Lawn, Head of marketing services, Britvic

HSBC has tied up with The Times to create a futuristic version of the newspaper to promote the bank...are HSBC ads for the bank's services. Subtly placed throughout the paper, they highlight how people can ... seems a perfect brand match, adding to its authenticity and experience for the recipient. A bank ...

Financial brands rein in spend over credit fears

04 Dec 2007 | by Bill Britt

Finance firms spend on traditional marketing relating to lending, across mortgages, credit cards and personal loans, has plunged since the squeeze began. Total adspend by banks, building societies and credit ... , according to the Bank of England. ...

Brands lose trust from phishing email attacks

29 Nov 2007 | by Jacquie Bowser

bank would be greatly reduced if they received a phishing email pretending to come from it. However ... , such as bank account details, by pretending to have been sent by a trustworthy business such as a bank. Neil ... . This knock-on effect will be particularly worrying for the banks, who rely on a high degree of trust ...

Consumer Direct warns of fake phone scam

28 Nov 2007 | by Alex Donohue

The government body has advised customers who think they may have given out personal information to cold callers pretending to be from Consumer Direct to contact their bank immediately and review their credit and financial statements for unauthorised transactions. Consumer Direct, which offers information ...

Financial brands seek to reassure over data loss

27 Nov 2007 | by Claire Billings

also been offered the bank s Privacy Guard product free for two months. A spokesman for Barclays said it would add messages to its bank statements informing customers that their personal data is secure and they are covered for loss of funds from fraud. The bank is also offering customers concerned about unusual ...

Missing HMRC data spawns loss of confidence in government

23 Nov 2007 | by Alex Donohue

of people s bank account details been removed from the computer discs for 5,000. The Conservatives have ...

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