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AGENDA: Conran sharpens customer focus - Sir Terence Conran’s growing restaurant portfolio has hired a marketer just as some believe the UK economy is to slow further. Danny Rogers reports

restaurateurs. It was the news that two of the City s biggest employers, Hong Kong and Shanghai Bank...A small story toward the back of the Evening Standard last week sent a chill through London s top restaurateurs. It was the news that two of the City s biggest employers, Hong Kong and Shanghai Bank and stockbroker Merrill Lynch, have put a pounds 30-per-head limit on expense account lunches ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

brand and a pounds 15m ad investment through Banks Hoggins O Shea. - The new VW Beetle came ...

Rainey Kelly lands Virgin Direct

. TBWA retains the pounds 5 million advertising account for Virgin One, the banking arm of Virgin ...

Thai agency becomes first local shop to win global account

network in 1995. Its clients include Chase Manhattan Bank, Johnson & Johnson, Mobil, Compaq and Volkswagen. ...

Thai agency becomes first local shop to win global account

network in 1995. Its clients include Chase Manhattan Bank, Johnson & Johnson, Mobil, Compaq and Volkswagen. ...

Mark Warner hands Banks ad job

The Mark Warner Leisure Group has appointed Banks Hoggins O Shea to its pounds 1m advertising...The Mark Warner Leisure Group has appointed Banks Hoggins O Shea to its pounds 1m advertising account. The agency will be charged with helping the holiday firm double its bookings over the next five ... was fought between Banks, incumbent Quintessential Advertising and the Arc Group of Companies. It had ...

PROFILE: No anorak required - TONY ANDERSON MARKETING DIRECTOR EASYCAFE

anyway? BIOGRAPHY 1987-1988 Credit analyst, Midland Bank International 1989 ...

STOP PRESS

, Quintessential Advertising, the Ark Group and Banks Hoggins O Shea, for its pounds 1m advertising account. ...

MARKETING FOCUS: Virgin a brand too far? - Suddenly, Virgin’s brand seems more vulnerable and Richard Branson’s touch less sure. Roger Cowe inspects the damage

the new brand. In some cases, notably Virgin Direct investment and banking, the venture seems ... stemmed from his desire to attack complacent oligopolies, such as British Airways, the big banks, Pepsi ... Virgin s staff at the start of the year after a spell managing the launch of Virgin Direct banking ...

TELEMARKETING: Is outsourcing on the inside track? - The growing use of telemarketing is forcing companies to weigh the benefits of outsourcing versus in-house. Robert Gray reports

business, he says. This is the result of many companies - banks, utilities, retailers - setting up ... travel-redemption company to a banking company. Effectively we were controlling people s Air Miles bank ...

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