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MARKETING MIX: I’ll name that brand in one!

answer will win a bottle of champagne. Last week s winner was Ged King of the Bank of Scotland ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

brand and a pounds 15m ad investment through Banks Hoggins O Shea. - The new VW Beetle came ...

Going green: Corporates are bowing to public opinion and greening up their acts

is the Co-op Bank. A recent Mintel survey rated the bank third in a list of the UK s most trusted companies. Jim Sinclair, group marketing manager, Co-op Bank, confessed he is often asked if the Co ...

Aussie Haircare set for pounds 4m brand push

Bristol Myers Clairol has appointed Banks Hoggins O Shea/FCB to create a pounds 4m relaunch...Bristol Myers Clairol has appointed Banks Hoggins O Shea/FCB to create a pounds 4m relaunch campaign for its Aussie Haircare range. The company s Consumer Products Unit bought the range from Redmond Products in January. Redmond had previously used a number of agencies for advertorials ...

BiB brand opens with ad signings

Stores, Iceland, Woolworths and Midland Bank - with which consumers will be able to bank or shop via ... and tele-commerce partners. The service is split into five sections: shopping, banking, information ... products, completing banking transactions, and sending e-mails. ...

PROFILE: Michael Prideaux, British American Tobacco - Living with controversy. Michael Prideaux aims to make the course of BAT’s recent demerger run smooth

was chairman of NatWest bank. He went to Eton and read English at Cambridge before embarking on the first ...

CAMPAIGN POSTER ADVERTISING AWARDS 1998: The Maiden Outdoor Advertising Award - Best Grocery, Soft Drinks or Household Poster

SILVER Title: Trawler Client: Mark Price, marketing director, Waitrose Agency: Banks Hoggins...SILVER Title: Trawler Client: Mark Price, marketing director, Waitrose Agency: Banks Hoggins O Shea Creative Directors: Chris O Shea, Ken Hoggins Art Director: Richard Dennison ... , Waitrose Agency: Banks Hoggins Creative Directors: Chris O Shea, Ken Hoggins Art Director: Richard ...

MARKETING FOCUS: Virgin a brand too far? - Suddenly, Virgin’s brand seems more vulnerable and Richard Branson’s touch less sure. Roger Cowe inspects the damage

the new brand. In some cases, notably Virgin Direct investment and banking, the venture seems ... stemmed from his desire to attack complacent oligopolies, such as British Airways, the big banks, Pepsi ... Virgin s staff at the start of the year after a spell managing the launch of Virgin Direct banking ...

REVIEW

, Stuart Lang, in a new campaign through Publicis that will break during the August bank holiday weekend..., Stuart Lang, in a new campaign through Publicis that will break during the August bank holiday ... hopes to be granted a banking licence by the end of 1998, allowing it to launch a bank similar to its Volkswagen Bank GmbH in Germany. Its UK banking venture would comprise four separately branded banking ...

MARKETING MIX: That was the week that was

to convert Abbey National from a mutual building society to a bank. 5 years ago: An Adwatch survey ...

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