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Pru picks WWAV for pooled pounds 23m direct mail task

of the UK s largest - for insurance services, banking, pensions and mortgage products....Prudential has appointed WWAV Rapp Collins to handle its pounds 23m direct marketing account - one of the UK s largest - for insurance services, banking, pensions and mortgage products ... sector this year with the pounds 8m launch of direct bank, Egg. WWAV s appointment does ...

Data users seek Census reforms

Users of customer data, including Abbey National, Sainsbury s, Whitbread, Halifax, Bank...Users of customer data, including Abbey National, Sainsbury s, Whitbread, Halifax, Bank of Scotland and Bradford and Bingley, want a shake-up in the next Census whereby people would be asked about income and religion. Marketers from these companies, part of a lobbying group called ...

First Direct banking goes mobile

First Direct is to offer its customers electronic banking via mobile phone, following a tie...First Direct is to offer its customers electronic banking via mobile phone, following a tie-up with Cellnet. This follows a similar scheme introduced by the Co-operative Bank and Vodafone in 1996, and is designed to keep the bank at the cutting edge of service provision. The service, which ...

Freephone lobby to oppose Oftel

Express, National Westminster Bank, Interflora, Forte Hotels, Dyno-Rod and Guardian Direct, many ...

Beneficial takes direct TV route

Beneficial Bank, the UK s largest provider of affinity credit cards, is launching a four...Beneficial Bank, the UK s largest provider of affinity credit cards, is launching a four ... organ donations. The bank, which provides affinity cards for more than 100 organisations ... in partnership with BSkyB for its branded credit card. Beneficial Bank merged with the US bank HFC ...

WWAV takes on total card task at Royal Bank

Royal Bank of Scotland has consolidated its pounds 5m-plus credit card business at WWAV Rapp...Royal Bank of Scotland has consolidated its pounds 5m-plus credit card business at WWAV Rapp Collins Scotland, as it fights competition from US-owned credit cards. The appointment was made ... was prompted by Lewis arrival three months ago from the RBS/Advanta operation, bought out from US bank ...

HHCL unveils pounds 8m Egg launch for Prudential

Prudential, Britain s largest insurer, is backing the launch of its direct banking arm, Egg...Prudential, Britain s largest insurer, is backing the launch of its direct banking arm, Egg, with an pounds 8 million multi-media campaign through HHCL s two other businesses, Scottish Amicable ... about its direct banking arm in spring (Campaign, 27 March). The company appointed HHCL in August. ...

Bank One moves in on UK market

Bank One International, America s eighth-largest bank, is looking for direct marketing agencies...Bank One International, America s eighth-largest bank, is looking for direct marketing agencies ... . The bank is also approaching potential affinity partners including football clubs, universities ... targeted and will segment potential customers so we can offer some sort of special appeal. Bank ...

Pru pitch heralds its switch to direct sell

insurance services and banking, pensions and mortgage products, in the wake of mass redundancies and office...The Prudential has invited four direct marketing agencies to pitch for its existing general insurance services and banking, pensions and mortgage products, in the wake of mass redundancies and office closures. The insurance firm announced this week that it is making 300 of its sales ...

DIRECT NEWS: WCJ’s Jasinski moves to Brann London post

budgets and ideas. Brann London was set up in January 1997 with Royal Mail and Midland Bank ...

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