19 Dec 1998
| by IAN DARBY
of the UK s largest - for insurance
services, banking, pensions and mortgage products....Prudential has appointed WWAV Rapp Collins to handle its pounds 23m
direct marketing account - one of the UK s largest - for insurance
services, banking, pensions and mortgage products ...
sector this year with the pounds 8m
launch of direct bank, Egg.
WWAV s appointment does ...
26 Nov 1998
| by IAN DARBY
Users of customer data, including Abbey National, Sainsbury s,
Whitbread, Halifax, Bank...Users of customer data, including Abbey National, Sainsbury s,
Whitbread, Halifax, Bank of Scotland and Bradford and Bingley, want a
shake-up in the next Census whereby people would be asked about income
and religion.
Marketers from these companies, part of a lobbying group called ...
19 Nov 1998
| by IAN DARBY
First Direct is to offer its customers electronic banking via
mobile phone, following a tie...First Direct is to offer its customers electronic banking via
mobile phone, following a tie-up with Cellnet.
This follows a similar scheme introduced by the Co-operative Bank and
Vodafone in 1996, and is designed to keep the bank at the cutting edge
of service provision.
The service, which ...
19 Nov 1998
| by STEPHEN ROBERTSON, marketing director o
Express, National Westminster Bank, Interflora,
Forte Hotels, Dyno-Rod and Guardian Direct, many ...
12 Nov 1998
| by IAN DARBY
Beneficial Bank, the UK s largest provider of affinity credit
cards, is launching a four...Beneficial Bank, the UK s largest provider of affinity credit
cards, is launching a four ...
organ donations.
The bank, which provides affinity cards for more than 100 organisations ...
in
partnership with BSkyB for its branded credit card.
Beneficial Bank merged with the US bank HFC ...
Royal Bank of Scotland has consolidated its pounds 5m-plus credit
card business at WWAV Rapp...Royal Bank of Scotland has consolidated its pounds 5m-plus credit
card business at WWAV Rapp Collins Scotland, as it fights competition
from US-owned credit cards.
The appointment was made ...
was
prompted by Lewis arrival three months ago from the RBS/Advanta
operation, bought out from US bank ...
09 Oct 1998
| by HARRIET GREEN
Prudential, Britain s largest insurer, is backing the launch of its
direct banking arm, Egg...Prudential, Britain s largest insurer, is backing the launch of its
direct banking arm, Egg, with an pounds 8 million multi-media campaign
through HHCL s two other businesses, Scottish Amicable ...
about its direct
banking arm in spring (Campaign, 27 March). The company appointed HHCL
in August.
...
01 Oct 1998
| by MICHAEL CAVERS, Creative Director, Payn
Bank One International, America s eighth-largest bank, is looking
for direct marketing agencies...Bank One International, America s eighth-largest bank, is looking
for direct marketing agencies ...
.
The bank is also approaching potential affinity partners including
football clubs, universities ...
targeted
and will segment potential customers so we can offer some sort of
special appeal.
Bank ...
01 Oct 1998
| by STEVE BELL
insurance services and banking, pensions and
mortgage products, in the wake of mass redundancies and office...The Prudential has invited four direct marketing agencies to pitch
for its existing general insurance services and banking, pensions and
mortgage products, in the wake of mass redundancies and office
closures.
The insurance firm announced this week that it is making 300 of its
sales ...
25 Sep 1998
| by ELEANOR TRICKETT
budgets and ideas.
Brann London was set up in January 1997 with Royal Mail and Midland Bank ...