31 Oct 1996
Banks and building societies using advertising to recruit young people
could be wasting...Banks and building societies using advertising to recruit young people
could be wasting their money, according to research published this week.
A survey of 1000 people of all ages, carried out by advertising agency
Holder Wilson Pearce s roster agencies, said banks
should target young ...
31 Oct 1996
| by PATRICK BARRETT
Banks could be wasting their time aiming their ads at young people, as
most rely on mum and dad...Banks could be wasting their time aiming their ads at young people, as
most rely on mum and dad ...
Banks are going to extraordinary lengths to persuade young people to
open accounts with them, but new ...
to
young people, particularly students, is obvious. The young of today will
be the banks bread ...
31 Oct 1996
| by JULIAN LEE
Sainsbury s announcement last week that it is to launch a bank next year
appears to be yet another...Sainsbury s announcement last week that it is to launch a bank next year
appears to be yet ...
for not listening
to its customers enough. Now it appears its 12 million customers want
banking services from ...
looking to break into
banking.
These will be closely followed by savings accounts, current ...
31 Oct 1996
| by AMANDA RICHARDS
The banking market, which this week learned it was to be joined by
retailer Sainsbury s, is to see...The banking market, which this week learned it was to be joined by
retailer Sainsbury s ...
banking
services.
The insurers, both of whom offer a range of general insurance and
investment products, have been scouring the banking community for joint
venture partners, inviting a handful ...
31 Oct 1996
| by AMANDA RICHARDS
Midland Bank is set to appoint DMB Direct insurance arm, which has had a disappointing performance...Midland Bank is set to appoint DMB Direct insurance arm, which has had a disappointing ...
few days.
The campaign s aim is to raise Midland Direct s profile among Midland
Bank ...
immature and that the bank was now keen to take a
higher profile in that market.
It is always ...
31 Oct 1996
do something special.
Applying for a banking licence has important implications for the future
of retail and banking, but it also shows that Sainsbury s is not a
retailer running out of ideas. It may ...
, it is always
best to innovate and there is still time to get the core offer right
before the bank kicks ...
31 Oct 1996
. Building societies have become banks, big
retail brand names now offer their own financial products, ATMs and
telephone banking are the order of the day, all tempting customers who
once would have stayed with a bank for life. This represents a serious
threat to high street banks as we know them.
The challenge ...
31 Oct 1996
and stockings .
National Australia Bank Group is to create a UK marketing department
following moves to centralise the marketing operations of its subsidiary
banks, including Yorkshire Bank and Clydesdale Bank ...
31 Oct 1996
open a bank. Now there s a brand
you can trust.
...
31 Oct 1996
Gas/HFC Bank Goldfish Simons Palmer Clemmow 76 ...