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THIS WEEK: Bank ads miss young

Banks and building societies using advertising to recruit young people could be wasting...Banks and building societies using advertising to recruit young people could be wasting their money, according to research published this week. A survey of 1000 people of all ages, carried out by advertising agency Holder Wilson Pearce s roster agencies, said banks should target young ...

ADVERTISING & PROMOTION: Why you can’t bank on youth

Banks could be wasting their time aiming their ads at young people, as most rely on mum and dad...Banks could be wasting their time aiming their ads at young people, as most rely on mum and dad ... Banks are going to extraordinary lengths to persuade young people to open accounts with them, but new ... to young people, particularly students, is obvious. The young of today will be the banks bread ...

THIS WEEK: JS bank launch takes on Tesco

Sainsbury s announcement last week that it is to launch a bank next year appears to be yet another...Sainsbury s announcement last week that it is to launch a bank next year appears to be yet ... for not listening to its customers enough. Now it appears its 12 million customers want banking services from ... looking to break into banking. These will be closely followed by savings accounts, current ...

THIS WEEK: Insurance firms put bank sector under pressure

The banking market, which this week learned it was to be joined by retailer Sainsbury s, is to see...The banking market, which this week learned it was to be joined by retailer Sainsbury s ... banking services. The insurers, both of whom offer a range of general insurance and investment products, have been scouring the banking community for joint venture partners, inviting a handful ...

THIS WEEK: Midland Direct set to relaunch

Midland Bank is set to appoint DMB Direct insurance arm, which has had a disappointing performance...Midland Bank is set to appoint DMB Direct insurance arm, which has had a disappointing ... few days. The campaign s aim is to raise Midland Direct s profile among Midland Bank ... immature and that the bank was now keen to take a higher profile in that market. It is always ...

THIS WEEK: Sainsbury’s has creditable idea

do something special. Applying for a banking licence has important implications for the future of retail and banking, but it also shows that Sainsbury s is not a retailer running out of ideas. It may ... , it is always best to innovate and there is still time to get the core offer right before the bank kicks ...

SUPPLEMENT: DESIGN AWARDS 96; Industry Sector awards: Best use of design in financial services marketing sponsored by MCA Group

. Building societies have become banks, big retail brand names now offer their own financial products, ATMs and telephone banking are the order of the day, all tempting customers who once would have stayed with a bank for life. This represents a serious threat to high street banks as we know them. The challenge ...

THIS WEEK: STOP PRESS

and stockings . National Australia Bank Group is to create a UK marketing department following moves to centralise the marketing operations of its subsidiary banks, including Yorkshire Bank and Clydesdale Bank ...

THIS WEEK: A makeover for the Almighty

open a bank. Now there s a brand you can trust. ...

ADVERTISING & PROMOTION: ADWATCH

Gas/HFC Bank Goldfish Simons Palmer Clemmow 76 ...

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