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FEATURE: Do banks understand brands?

Top banks approach their advertising with the trading mentality that has put them among the UK...Top banks approach their advertising with the trading mentality that has put them among the UK ... s typically blunt commercial, tell me one good thing about your bank , has most of us struggling. Why? Historically, lack of competition produced complacency. The major clearing banks have divided the majority ...

NEWS: Barclays to hand project to Banks

Barclays has bypassed its roster agencies to appoint Banks Hoggins O Shea to a major project...Barclays has bypassed its roster agencies to appoint Banks Hoggins O Shea to a major project ... agencies, J. Walter Thompson, which handles Barclays Bank, and BMP DDB, which runs Barclaycard. However, a final creative and strategic shoot-out was scheduled between just two agencies - Banks ...

NEWS: Review

M s new banking operation. Pitches will take place before Christmas, with a decision expected...M s new banking operation. Pitches will take place before Christmas, with a decision expected early in the new year. Both agencies have been asked to provide strategic ideas for the bank as well ... -food business. Marketing Week Goldbrand Development has poached Claire Stroud, Midland Bank s manager ...

Business Performance League 9 December 1996

Kelly MTV 13.5 1.2 12.3 Campbell Roalfe 21 21 Banks ...

MEDIA: FORUM; Is full service merely about being different now?

, short as it is, makes sense only with major caveats. Back in October, when Banks Hoggins O Shea ...

NEWS: Govt minister alerts ASA to ‘irresponsible’ joyriding ad

directly to the ASA s chairman, Lord Rodgers of Quarry Bank, in a letter. He said that the campaign ...

NEWS: Poppe Tyson starts Euro expansion by raiding rival shops

, Chase Manhattan Bank and Netscape. Roberts said: The US division has decided to expand ...

DIARY: BDDH folk try to blend in with the pixies but gnomes rumble them

It s official: advertising is not a job for grown men, as our pic shows. One of BDDH s five new ads for Banks s beer, which introduce the new line, A balanced beer in an unbalanced world , features an interview with a woman who apparently runs a gnome reserve . The woman in question ...

Media-only business Performance League

thanks to its pounds 6 million Orbis Publishing win. One new brand name to appear in the table is Banks ... .4 - 16.4 13 - Banks Hoggins Kingsbury 14.7* - 14.7* O Shea ...

NEWS: Pinnell poised to take over at Shell

on special projects for Simon Lewis, the bank s director of corporate affairs. Pinnell moved from ... for the entire retail banking operation. His arrival precipitated the axing of the bank s long ... . He took the bank s advertising off television for six months, masterminded its rebranding from ...

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