13 Dec 1996
| by BRENDAN LLEWELLYN
Top banks approach their advertising with the trading mentality that has
put them among the UK...Top banks approach their advertising with the trading mentality that has
put them among the UK ...
s
typically blunt commercial, tell me one good thing about your bank ,
has most of us struggling. Why?
Historically, lack of competition produced complacency. The major
clearing banks have divided the majority ...
13 Dec 1996
| by KAREN YATES
Barclays has bypassed its roster agencies to appoint Banks Hoggins
O Shea to a major project...Barclays has bypassed its roster agencies to appoint Banks Hoggins
O Shea to a major project ...
agencies, J. Walter Thompson, which
handles Barclays Bank, and BMP DDB, which runs Barclaycard.
However, a final creative and strategic shoot-out was scheduled between
just two agencies - Banks ...
13 Dec 1996
M s new banking operation. Pitches will take
place before Christmas, with a decision expected...M s new banking operation. Pitches will take
place before Christmas, with a decision expected early in the new year.
Both agencies have been asked to provide strategic ideas for the bank as
well ...
-food business. Marketing Week
Goldbrand Development has poached Claire Stroud, Midland Bank s manager ...
13 Dec 1996
Kelly MTV 13.5 1.2 12.3
Campbell Roalfe
21 21 Banks ...
13 Dec 1996
| by ALASDAIR REID
, short as it is,
makes sense only with major caveats.
Back in October, when Banks Hoggins O Shea ...
13 Dec 1996
| by MICHELE MARTIN
directly to the ASA s
chairman, Lord Rodgers of Quarry Bank, in a letter. He said that the
campaign ...
13 Dec 1996
, Chase Manhattan Bank and Netscape.
Roberts said: The US division has decided to expand ...
06 Dec 1996
It s official: advertising is not a job for grown men, as our pic shows.
One of BDDH s five new ads for Banks s beer, which introduce the new
line, A balanced beer in an unbalanced world , features an interview
with a woman who apparently runs a gnome reserve .
The woman in question ...
06 Dec 1996
thanks to its pounds 6 million Orbis Publishing win. One new brand name
to appear in the table is Banks ...
.4 - 16.4
13 - Banks Hoggins Kingsbury 14.7* - 14.7*
O Shea ...
on
special projects for Simon Lewis, the bank s director of corporate
affairs.
Pinnell moved from ...
for the entire retail
banking operation.
His arrival precipitated the axing of the bank s long ...
.
He took the bank s advertising off television for six months,
masterminded its rebranding from ...