Most read stories in advertising, marketing, media and PR (14 - 20 Oct 2012)
21 Oct 2012 | by Daniel Farey-Jones
resigned from the crisis-hit bank. ( PR Week , Wednesday 17 October) SCA calls global Bodyform ...
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Trading places: this week's people moves
30 Nov 2012 | by Daniel Farey-Jones
across Europe. ( Marketing ) The John Lewis Partnership has appointed Lloyds Banking Group executive ...
Naked Juice smoothies unveils major sampling drive
25 Jun 2012 | by Loulla-Mae Eleftheriou-Smith
The digital and experiential campaign launches today (25 June) and will run for four weeks under the strapline, "Grab some good stuff". It targets 24-to 35-year-old Londoners through sampling activity in high-footfall areas including Bank, Canary Wharf, Green Park and Liverpool Street Tube stations ...
McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012
12 Jun 2012 | by Alex Brownsell
) Highly Commended - HSBC Commercial Banking MARKETING LEADERSHIP Winner Symantec ...
Evian brings the Alps to London
11 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
". The campaign, taking place on London's South Bank, has been created by agency Design Arrival and PR agency ... on the South Bank, to receive a "one-off pure experience", including fresh air from the Alps and a warm log ...
Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
. ADVERTISERS HELP CLOSE THE NEWS OF THE WORLD This was the year when journalism replaced banking ...
Google and Vodafone top global and UK brand lists
21 Mar 2011 | by Ed Owen
,674 28,995 6 12 Bank of America 30,619 26,047 7 6 General ... Construction Bank 17,092 12,076 38 44 UPS 17,012 13,170 39 35 ... Walt Disney 15,424 13,435 48 73 Deutsche Bank 15,169 9,862 49 ...
Lean Mean Fighting Machine could lose Coke after Dr Pepper Facebook fiasco
20 Jul 2010 | by Joe Thomas
bank of options including "Lost my special blankie. How will I go sleepies?" and "what's wrong ...
Nestle launches biggest ever cross-category push
09 Jul 2010 | by Gemma Charles
in the promotion, consumers will be required to collect points on pack which can be banked online for 37 different ...
Dr Pepper rolls out Facebook status takeover for teens
24 May 2010 | by Joe Thomas
are then chosen at random from a bank of options from Lost my special blankie. How will I go sleepies?' and what ...
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