11 Jun 2013
| by Simon Nias
The poll pits 32 companies against one another in a knockout tournament, with each "match" decided by an online vote. EA trumped AB InBev, Facebook, AT T, and Ticketmaster en route to its final appointment with Bank of America , where it took nearly 78% of the vote.
EA was accused of failing to provide ...
28 May 2013
and communities served by Clydesdale Bank and Yorkshire Bank....The ad focuses on the jobs and lives of people served by the two banks and features the tagline 'We care about here'.
Company: NAB
Brands: Clydesdale Bank, Yorkshire Bank
Client: Helen Page, chief marketing officer
Agency: Karmarama
Creatives: Joe De Souza, Sam Walker ...
cabin boy in a sense balancing the future focus of the bank with the strong Lions culture."
Andrea ...
your bank and fill in loads of forms, but is there an easier way to get a loan?"
The creative ...
bankruptcy could be better off using Cash Lady rather than going to their bank.
Cash Lady claimed the ad ...
The bank has launched a 60-second film, created by BBH, in which it attempts to show it is "listening to its customers, recognises their financial dilemmas and has the products, tools and services ...
their money back, with interest, after three years.
This new approach, named 'You-shaped banking ...
The majority of people asked were aware that today marks 100-days to the start of the Olympics, however there was some confusion as to what brands are at the forefront of the event.
Brands most recognised by the public included fast-food restaurants, soft drink manufacturers and a bank. One shopper ...
by Bartle Bogle Hegarty, on the Easter Bank Holiday weekend without seeking BBC approval for the ad ...
, MoneySupermarket.com director of consumer marketing, said: "In a year where the Bank of England predicts ...
the news on Friday (26 November) that the travel group had reached an agreement with its banking group ...
29 Sep 2011
McQueen discusses how the brand is still focused on its members and explains that one of the hardest challenges is communicating to consumers that it's not a bank.
To read the full interview pick up this week s issue of Marketing or read the profile feature online . ...