Emerald opportunities: Consumer PR is booming in the Irish Republic as practitioners utilise all their marketing skills to get ahead in a crowded communications market. But the industry still has a way to go before it can be sure of its long-term future
04 Jun 1999 | by MAJA PAWINSKA
at the Bank of Ireland; Jeremy Crisp, marketing manager at Nestle; Barney Whelan, PR manager for electricity ... niche of backing music events. Brennan of the Bank of Ireland believes there is still room ... obsessed with sports here, she says, citing the link between Budweiser and the Irish Derby, and the Bank ...

