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FOCUS: MARKET RESEARCH; Surveying the rise of a potent PR weapon

that will attract the media CASE STUDIES: Barclays Bank and Reed Personal Services have found success...that will attract the media CASE STUDIES: Barclays Bank and Reed Personal Services have found success ... . Case study: Barclays banks on student co-operation This summer Barclays Bank released its fifth ... deeper analysis and more feature coverage, which gives us as a bank more opportunity to comment, says ...

CAMPAIGNS: BUSINESS-TO-BUSINESS; Homing in on small business

that they are more firmly identified with the company. The scope of the awards is also being increased with banks ...

COMMENT: FOCUS: INFORMATION SERVICES; Winning the race for the news

, and Barclays Bank. In the few months since its launch, WSJIE has proved a roaring success. By the end ...

NEWS: Mondex cashes in on the experience of Hopkinson

Westminster Bank, Midland Bank and BT - since 1994. He helped launch the UK arm s electronic cash ... consortium of 17 companies set up by the National Westminster Bank in July, is to establish a central PR ... and by banks for transferring mopeny via phone systems and ATMs. Customers can also bank and send ...

NEWS: Barclays woos middle market with Camargue

Barclays Bank has signed up Camargue to help boost its profile among middle market businesses....Barclays Bank has signed up Camargue to help boost its profile among middle market businesses ... with Barclays UK banking services in-house PR team to target medium-sized businesses with a turnover ... , medium and large-sized companies. The bank currently has about 90,000 middle market customers - about ...

NEWS: Mercury to take on third agency

Mercury Communications is shaking up its PR once again by looking to add a third agency to its books. The telecoms company is looking for an agency to raise its profile in targeted business sectors, such as the pharmaceutical, retail, travel, health and banking industries. Hi ...

NEWS: Business rates PR highly

. Susan Grice, head of corporate communications at the Bank of America s Europe, Middle East and Africa ...

FOCUS: BUSINESS TV; Business tunes into the small screen

will be as commonplace in the office as fax machines or photocopiers. Case study: Halifax banks on in-house teams ...

NEWS: PR EUROPE

. MILAN: Brondolo leaves banking for C s private banking arm, has joined Cohn and Wolfe as an account ...

NEWS: STOP PRESS

Hiles-Smith helps plug gap at Edelman Edelman Financial has appointed Jane Hiles-Smith,marketing communications manager at Chase Manhattan Bank, Geneva, as a part replacement for European MD Andrew Dewar. She takes responsibility for financial PR from 1 March. Edelman is also looking to acquire a Brussels ...

 

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