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The Rev Paul Flowers, The Co-operative Group: Capturing the ethical opportunity

, for example, that our bank remains the only main high street bank with a clear ethical policy, while ... and introduced a bespoke scheme to provide bank accounts for prisoners, which we believe has helped to reduce ... and infrastructure projects. The concept - developed by The Co-operative Bank and the International Co ...

Focus, Corporate Reputation: It's the Thought that counts

of the financial sector. Back in 2007, Goldman Sachs charted at number seven. This time, the investment bank ... has been The Co-op, whose bank has carved out an impressive niche by defining itself against the rest ... move into high-street banking with the acquisition of Northern Rock. Will Virgin Bank become a Thought ...

Malcolm Gooderham, TLG: Aspire to be a change-maker

in the banking and FMCG sectors. Second, being a 'challenger brand' does not equate with being a Thought ...

Small is definitely beautiful

Association of Cosmetic Doctors , we have access to a large bank of skin specialists who can provide quotes ...

Client view: Amanda Brown, First Direct - Beyond the phone

. Lynsey Barber talks to the bank's head of PR about crowd-sourcing, coverage and compliance....the bank an opportunity to reflect on its heritage. The facts speak for themselves - 1.16 million customers, numerous awards for customer service and a reputation as the most recommended bank in the UK ... the customer,' says Brown. Circle of communication A telephone-only bank when it began, First Direct ...

How do you measure up?

of their actions through effective evaluation. The bank's activity clearly works for it at the moment, but in what ...

Client View : Lloyds TSB - Running the sponsorship marathon

the effectiveness of the sponsorship (see below) has been equally meticulous. It has to be, given that the bank ... more positive PR for the Lloyds banking group than any other initiative. The headline figures so far ... to recommend the bank's products and services. One decision that has proved particularly 'prudent ...

 

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