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Work24 selects raft of agencies for launch work

Scottish Power and The Royal Bank of Scotland have appointed a string of agencies to launch...Scottish Power and The Royal Bank of Scotland have appointed a string of agencies to launch their joint venture small business portal, Work 24 - but intends to review them before any decision is made about the promotion of the company s bigger, consumer-oriented site. Faulds Advertising ...

Microsoft hires community PR chief

with the banking and oil sectors on pounds 15.2m and pounds 7.9m respectively. While the move can be seen ...

100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades

in the UK with backing from the Royal Bank of Scotland. The red telephone doesn t appear in TV ads until ... . 1989 - The launch of First Direct, the first 24-hour, branchless bank. By the end of 1997, it has 800,000 customers and all the high street banks have introduced telephone banking services ...

Briefs

by Bank One, the card has a standard rate of 16.9% APR for Gold and Platinum cards, and 17.9% APR ...

PR LEAGUE TABLES: PR makes its way to IT boardrooms - PR companies specialising in information technology have become the industry’s fastest growers yet they must not lose sight of their core activity - good press relations

. Stan Woods, at Brodeur A Plus, reports a growing interest from banks, insurance companies ...

Sega gearing up for the final fight: Sega’s Dreamcast is set to launch in Europe with cutting-edge technology and a pounds 60m marketing drive. Is it enough to dent Sony’s brand dominance, asks Fran Littlewood?

August bank holiday something happens price-wise. It is a commonly held view that in September we could ...

Briefs

Bank. Yorkshire advertising agency group Charles Walls Group has been bought by Birmingham ...

PUBLIC RELATIONS: Redirecting the high-tech message - New technology is a burgeoning area for PR, and agencies face the challenge of ensuring consumers are not blinded by science. Stephanie France reports

the kitchen. The fridge can also receive e-mails, check bank balances and pay bills. Robert Fenner ...

CAREERS: Movers

National Bank, an Abbey National-owned company. Easden leaves Alliance & Leicester where he was head...John Easden has been appointed to the position of associate director of group marketing at First National Bank, an Abbey National-owned company. Easden leaves Alliance s East Yorkshire commercial radio stations Viking FM and Great Yorkshire Gold. Melanie Fox is the new account director ...

ADVERTISING & PROMOTION: Can BG escape its image? - British Gas’s track record in public relations and its dowdy

. It has survived intact, but now it is taking a leap into banking - a world where public relations disasters lurk around every corner. The firm has hatched ambitious plans to launch banking products ... in error. Goldfish credit card is launched with HFC Bank. 1997 British Gas splits into BG ...

 

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