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MEDIA CHOICE: Till receipts

12 Dec 2002 | by BRIAN GIBB, Director, Promotional Risk Management

-selling other services (up to 25% off car insurance through Sainsbury's Bank), selling the space for promotions ...

2002 IPA EFFECTIVENESS AWARDS: SILVER AWARD - WAITROSE

05 Dec 2002

it first started advertising seriously. WAITROSE Campaign: Waitrose Agency: Banks Hoggins O ...

POINT OF PURCHASE: In-store impact on impulse shoppers

21 Nov 2002 | by RACHEL MILLER

at everything you are doing in the organisation and check whether it conveys trust. In bank branches, for example, the fact that pens are attached to chains says banks don't trust their customers." It is vital ...

Shoppers reject idea of bankers selling in aisles

10 Oct 2002

And just more than half said they would be discouraged from visiting a supermarket that had adopted the scheme. The results could spell bad news for Sainsbury's Bank, which is to trial the scheme in 17 of its stores (Marketing, October 3). The survey asked a sample of 1229 people how they would ...

Sainsbury's Bank sells to shoppers in grocery aisles

03 Oct 2002 | by MARK KLEINMAN

The strategy comes as Sainsbury's Bank takes a more aggressive approach to customer acquisition. It is being trialled in 17 Sainsbury's stores and is designed to improve cross-selling of banking products ... to get their attention. Sainsbury's Bank is forging closer links with its sister supermarket brand ...

Bluewater picks Cube for customer title

08 Aug 2002 | by Mark Kleinman,

and outdoor campaign through Banks Hoggins O'Shea/FCB. If you have an opinion on this or any other issue ...

DIRECT: Bluewater selects Cube for customer magazine

08 Aug 2002 | by MARK KLEINMAN

was positioned as the UK's first shopping centre brand, advertised with a TV and outdoor campaign through Banks ...

GREAT BRITISH BRANDS: Sainsbury's - The firm that brought supermarkets to Britain has faced stiff competition and lower profits, but things are looking up

01 Aug 2002

meaningful fight-back. It broke new ground by launching Sainsbury's Bank in 1997, a concept soon copied ... years, including the famous 'Celebrity Recipes' TV commercials. 1997 Sainsbury's Bank is launched in joint venture with the Royal Bank of Scotland. It is the UK's first supermarket bank and now has more ...

GREAT BRITISH BRANDS: Harrods - Once a humble grocer's shop in east London, Harrods is now the capital's third most popular tourist attraction

01 Aug 2002

salon, restaurants, hairdressing, a bank, an estate agency and a piano department. The UK's first ...

OPINION: Why your loyalty scheme may be a waste of cash

25 Jul 2002 | by LAURA MAZUR, a business writer

with their bank or shop at a particular retailer because of inertia or convenience. What they call true ...

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