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Direct brief: Waterstone's gears up for launch of promotion

children to share books. Launching in September, the Big Book Bank will urge children to bring books

Co-op plots direct push to back merged entity

, motor dealerships, banking and insurance. The rebranding of its stores and 4400 own-label products ...

Tesco Direct growth prompts team rejig

for Tesco Direct. The most senior marketer at Tesco.com, Kendra Banks, has been provisionally promoted ...

Co-op hands task of uniting sub-brands to Rapier

the branding to customers of its retail divisions. These include food, travel, motor, banking, health ... internet bank, Smile. The appointment comes as The Co-operative Group's plans to unite its sub ... 43,000 workers. The Co-operative bank, meanwhile, comprises about 120 banks, employing 4200 staff ...

Retailers line up for cardless loyalty link

The initiative has been devised by Reward, a company that specialises in loyalty activity for football clubs, and is backed by ID Data, which supplies cards for the Nectar loyalty scheme. Reward is in discussion with several banks, and has signed up Lloyds TSB to participate in the system, which ...

Sandwich chain Benjys develops prepay card to cultivate loyalty

pre-agreed bank account. For every £1 spent on the card, Benjys will donate 1p to the NSPCC ...

Post Office poaches BT's Beale for customer role

paying benefits directly into recipients' bank accounts rather than over the counter, prompting fears that consumers may turn to high-street banks instead. Beale's appointment is the latest in a series of senior ...

Nectar to launch customer magazine

to build relationships with programme members. Separately, Barclays Bank is thought to be in negotiations to join Nectar as its retail banking partner. The move would see customers offered rewards ... Barclaycard has been involved since its launch. LMUK refused to comment on Barclays Bank's potential ...

Bluewater picks Cube for customer title

and outdoor campaign through Banks Hoggins O'Shea/FCB. If you have an opinion on this or any other issue ...

DIRECT: Bluewater selects Cube for customer magazine

was positioned as the UK's first shopping centre brand, advertised with a TV and outdoor campaign through Banks ...

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