NEW MEDIA: Cadbury in £3m Creme Egg auction site work
13 Dec 2001 | by RAVI CHANDIRAMANI
will be required to register and open a virtual bank account to take part in the auctions, conducted via a ...
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, putting incumbent Banks Hoggins O'Shea/ FCB on alert. The review comes just over a year after the company appointed Banks Hoggins, which created the 'Small Guy' character for its TV ads ... its sales increased 10% last year. Banks Hoggins' work re-placed a succession of in-house pan ...
will be required to register and open a virtual bank account to take part in the auctions, conducted via a ...
. Britney also endorses Skechers, the shoe brand. But Emma Banks, a director of Helter Skelter ...
of Constellation Brands in Carling. Mark Greenberg, an analyst at Deutsche Bank in New York, said: "This ...
Weetabix is to ditch its long-running 'Withabix, Withoutabix' campaign by Lowe Lintas after deciding to consolidate its entire 15m advertising portfolio into Banks Hoggins O'Shea/FCB. The surprise move sees Banks Hoggins, which until now handled only the Advantage and Weetaflakes brands, take ...
Ferrero Rocher returns to TV this month with a new execution based on its 'Give Ferrero Rocher grudgingly' theme. In the 30-second ad entitled 'The Double', by Banks Hoggins O'Shea/FCB, a dinner party is held in a modern home and the hostess, played by Emmerdale's Anna Brecon, is entertaining a group ...
Waitrose continues to play up its efforts to source trustworthy, premium foods in two new executions by Banks Hoggins O'Shea/FCB, breaking this week. In the first, touting the supermarket's Indian meals, an old Morris Ambassador is shown travelling across India. A voiceover says: "International ...
PepsiCo is set to drop Banks Hoggins O'Shea FCB from its 10m pan-European Tropicana creative account. The move follows PepsiCo's US consolidation of 238m worth of global creative and media accounts from Interpublic Group's Foote, Cone & Belding into Omnicom. PepsiCo refused to comment on any ...
Waitrose is launching a range of 117 low-fat foods called Perfectly Balanced. The range features packaging designed by Interbrand to communicate a modern and Mediterranean feel. The launch will be backed by trade and national press ads created by Banks Hoggins O'Shea FCB. ...
bank. Centrica came top for communication of strategy, and its chief executive was marked out ...