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PROFILE: Staying sharp - John Steel, marketing director, Wolverhampton & Dudley Breweries

19 Oct 2000 | by TANIA MASON

is responsible for a brand portfolio which includes Marston s Pedigree, Harp Irish Lager, and Banks s Bitter ...

Briefs

12 Oct 2000

the original ad Bank at the end of the year....the original ad Bank at the end of the year. ...

E-card site Madopolis secures top sponsors

05 Oct 2000 | by POPPY BRECH

David Price and Martin Frost, former president of Seagram Europe and now chairman of Info Bank ...

Briefs

28 Sep 2000

to grab pounds 1m in a piggy-bank smashing session in Amsterdam in February....The Dutch Meat Board is launching its largest UK bacon promotion, with a pounds 1m on-pack competition. Smash the pounds 1m piggy will go in-store from October 1, offering consumers the chance to grab pounds 1m in a piggy-bank smashing session in Amsterdam in February. ...

WDB names new chief

14 Sep 2000 | by TANIA MASON

James Bond actor Roger Moore will star in the ad for Banks s. Each of the campaigns has been created ... the Pedigree relaunch; and Birmingham-based Wallis Tomlinson created the Banks s work. The Harp ad banishes ... s first TV work since advertising by Publicis in early-1999. Wallis Tomlinson s creative for Banks ...

BRAND HEALTH CHECK: SAINSBURY’S - Does Sainsbury’s new store herald a revival? Sainsbury’s believes the launch of a luxury store format will see it regain its number one position from Tesco. Claire Murphy reports

31 Aug 2000

will capitalise on the publicity over UK car prices. And a deal with fashion designer Jeff Banks will see it try ...

FIELD MARKETING LEAGUE TABLES 2000: Food products top use charts - Packaged goods continues to make the most use of field marketing, although other sectors are at last coming around to its advantages

31 Aug 2000 | by JIM NORTHOVER, Vice-chairman, Citigate

for Morgan Stanley Dean Witter and Bank of Ireland. Lloyds TSB has re-appointed CPM for what Hughes ...

NEW MEDIA: BRIEFS

24 Aug 2000 | by MARK KLEINMAN

-term leases of domain names for specific campaigns, particularly for TV banking and WAP phones. E ...

MARKET RESEARCH: Consult the consumers - Businesses are learning to make use of the public’s insight into marketing concepts, writes Ken Gofton

24 Aug 2000 | by KEN GOFTON

their research activities, for understandable reasons. But Barclays Corporate Banking and BSkyB are two ...

Stop Press

17 Aug 2000 | by MARK KLEINMAN

will operate through its Bank division, offering a range of 3500 models. Customers will order vehicles over ... Banks and Pedigree beer and runs chains Pitcher s session, which begins on September 28. The course ...

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