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Irish cider workers star in Magners campaign

tube stations, while the radio will air on Virgin Radio throughout the May Bank Holiday weekend, with a strong presence on Bank Holiday Monday, when Magners will own all the channel s promotional space ...

McDonald's tops hated brands poll, while Beckham and Katona most loathed celebs

ahead of the Howard Brown-fronted Halifax and the self-styled World s local bank HSBC. Nigel Gilbert ... into 20 product categories, including cars, fashion, mobile phones, football teams, airlines and banks ...

Carlsberg to run event-led work

The first phase will focus on the FA Cup Final at Wembley on 17 May. Consumers who log on to www.carlsberg.co.uk/facup can enter a competition to win two tickets for the match between Portsmouth and Cardiff City. Other dates earmarked for promotions include next month's Glastonbury Festival, bank holidays, Halloween ...

Top 10 and bottom 10 ethical brands

-operative Bank 3.43 8= 8= Kellogg 3.41 8= 6 Google 3.41 10 9 Sony 3.4 Source: ERI 2008 ...

Top 100 online advertisers

become key to many businesses; now, you could not imagine using a bank without an online capability ... Barclays Bank 3,958,180 77.61% 11.01% 20 William Hill Bookmakers 3,923,853 67.89% 45.05% 21 ... .67% 39 MBNA Europe Bank 2,142,682 120.39% 4.82% 40 Expedia Travel 2,126,341 53.10% 13 ...

Editorial: They think it's all over ..

doesn't anymore. Even if it embellished his bank account, it would be understandable if he felt it has ...

Branding brief: Bushmills Irish whiskey to feature on banknotes

Bushmills Irish whiskey is to feature on banknotes issued by the Bank of Ireland from April

HR takes the lead in harnessing employees as brand ambassadors

Last summer, the human resources team at First Direct threw a mock beach party for its 3500 employees. Held at the bank s call centre in Leeds, it featured a contest to see how many people could fit ... frontline staff an appreciation of the bank s identity. Jane Hanson, head of HR at First Direct, says ...

News Analysis: Boom or bust? 2008 under the spotlight

the legality of bank charges kicks off. Seven of the UK's biggest banking brands, including Abbey, Barclays ...

Boom or bust? The challenges key marketing sectors face in 2008

test case in the High Court to determine the legality of bank charges kicks off. Seven of the UK s biggest banking brands, including Abbey, Barclays and HSBC, will fight to keep their right to slap hefty ...

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