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Mark Ritson on Branding: Death from natural causes

testified at a Senate Banking, Housing and Urban Affairs Committee hearing to ask for an additional $25bn ... . With credit sources tightening, banks are refusing to help out the ailing group. So Tata is asking for a two ...

Car manufacturers face uphill battle to shift new cars

If anyone in the automotive industry is hoping that the Bank of England's announcement of a 1.5% cut in interest rates, taking them down to 3%, is going to kick-start car sales, they will have a long wait. New cars are a particularly tough sell in the current climate. Sales have plummeted over ...

The Week in marketing: 11 November 2008

for its Abbey, Alliance Leicester and Bradford Bingley savings businesses. The bank said Abbey ...

Marketers build brand 'me' to promote their careers

for their workshops on personal branding. Her clients include banks, insurance companies and airlines. 'People ...

Marketers should use social networking sites to talk not sell

by profiling the Facebook 'HSBC rip-off' group, which forced the bank to perform a U-turn on a particular ...

Marketing's Top 100 Direct Mail advertisers 2008

direct mail and the waste it creates. The rise of online banking, for example, has been driven in part ...

Tough times for car sales

Even if car dealers get consumers into showrooms, the precarious state of the UK banking industry is making it harder for buyers to arrange the necessary finance to buy cars, whether new or used. Some of the bigger dealer networks are introducing a raft of financial incentives to tempt consumers back ...

The week in marketing: 24 September 2008

for donations of old books to a 'Big Book Bank', supported by leaflet and online activity, including a dedicated ...

Feminisation of brands

and indirect. In the US, women are believed to account for nearly 60% of new car purchases and 89% of new bank ... environment that offers opportunities to feed back and speak with the organisation (a laptop in the bank ...

Thrift usurps green at top of the new consumer agenda

. In 2007, the bank launched its 'Climate Partnership' - a five-year, $100m tie-up with major environ ... those in our marketing,' he says. Currently, the bank pays 5 into the accounts of customers who opt for online banking, an initiative supported by its current 'What do trees mean to you?' TV commercial ...

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