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The Week in marketing: 11 November 2008

11 Nov 2008 | by Staff

for its Abbey, Alliance Leicester and Bradford Bingley savings businesses. The bank said Abbey ...

Marketers should use social networking sites to talk not sell

07 Oct 2008 | by Fiona Ramsay

by profiling the Facebook 'HSBC rip-off' group, which forced the bank to perform a U-turn on a particular ...

Tough times for car sales

30 Sep 2008 | by Alex Brownsell

Even if car dealers get consumers into showrooms, the precarious state of the UK banking industry is making it harder for buyers to arrange the necessary finance to buy cars, whether new or used. Some of the bigger dealer networks are introducing a raft of financial incentives to tempt consumers back ...

The week in marketing: 24 September 2008

23 Sep 2008 | by Staff

for donations of old books to a 'Big Book Bank', supported by leaflet and online activity, including a dedicated ...

The week in marketing

27 Aug 2008 | by Staff

Japanese sumo wrestler in its latest outdoor and press campaign. Although the bank denies it tried to make ...

Brands face challenge to beat consumer worries about economy

24 Jun 2008 | by Nicola Clark

banking industry, however, it is prime minister Gordon Brown who bears the brunt of consumer anger over ...

McDonald's tops hated brands poll, while Beckham and Katona most loathed celebs

13 May 2008 | by Nicola Clark

ahead of the Howard Brown-fronted Halifax and the self-styled World s local bank HSBC. Nigel Gilbert ... into 20 product categories, including cars, fashion, mobile phones, football teams, airlines and banks ...

Vauxhall promotes branded festival on social sites

11 Mar 2008 | by Antoinette Odoi

The car manufacturer has teamed up with independent music label Sunday Best and Bestival founder and Radio 1 DJ Rob Da Bank to create an indoor festival, called Corsa presents Bandstand . Marketing activity will run across the Facebook pages of Rob Da Bank and Bandstand special guest Mark Ronson. A ...

Santander F1 tie seals Abbey fate

21 Feb 2007 | by by Ed Kemp

Australian beer brand Foster s as the event s title sponsor. The deal is the bank s first UK ...

London Olympics unveils final sponsor categories

01 Feb 2007 | by by Ed Kemp

Chris Townsend, commercial director for the organising committee, made the announcement Thursday afternoon in an address to potential sponsors of the games. The other categories are banking, insurance, oil and gas, utility services, automotive and telecoms. Lloyds TSB is set to become first brand to sign up ...

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