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Helen Edwards on Branding: From checkout to grave

in clothing and furniture retail, insured one in 10 people and offered services from banking to travel ...

Editor's comment: Jobless drive targets voters

Since 1997, it has concentrated marketing on boosting those that can be excluded in the workplace, such as the disabled and those with mental health problems; on frightening benefit cheats; on explaining that legitimate payments can be made straight into a bank account - in short, on everything but the benefits ...

Editorial: The Northern Rock headache

stricken bank Northern Rock into public ownership - a temporary measure that it claims is in the best...by the majority of financial commentators with approval, even if some of the bank's customers might have preferred ... Rock will be able to operate going forward. It is the first time a bank has been nationalised ... marketing headache, given that it is operating in very different times. According to Darling, the bank ...

 

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