Mark Ritson on Branding: Premier gets out of a jam
09 Dec 2008 | by Mark Ritson
you were worth and the bank was ringing you to come in for a chat? That's the dilemma for Premier ...
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Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
in clothing and furniture retail, insured one in 10 people and offered services from banking to travel ...
Has the pre-Budget report been good for you?
03 Dec 2008
. Their defibrillator has two charges - one monetary, the other fiscal. Interest rates have been slashed and the Bank ... is for banks to start lending into the property sector again, at favourable rates. While the property we handle ...
Brand health check: Tesco
02 Dec 2008 | by Ed Kemp
's famous house of Clubcards would collapse under its own ambition without the massive land bank ...
Opinion: F1 risks losing support from financial sector
04 Nov 2008 | by Ed Kemp
in the balance. According to sources within F1, the bank is considering pulling out of its sponsorship next year ...
Mark Ritson on Branding: Serious dough to be made
07 Oct 2008
We live in interesting times. Most of the Western banking infrastructure appears to be going to hell in a handbasket, the country of Iceland looks to be on the brink of bankruptcy and by far the most aggressive and intriguing brand battle of the year is taking place in, of all categories, bread. Yes, bread ...
Editorial: Invest in brand ambassadors
17 Jun 2008 | by Lucy Barrett, editor
On the whole, marketing aimed at them has been based on the presumption that they are homesick, unlikely to stay for long and have little taste for British brands. The majority of companies that have attempted to interact with this market have offered a specific service, such as banking or newspapers ...
Editorial: They think it's all over ..
18 Mar 2008 | by Lucy Barrett, editor
doesn't anymore. Even if it embellished his bank account, it would be understandable if he felt it has ...
Adwatch: Walkers - 'Mud, glorious mud'
10 Oct 2007 | by Phil Teer, Planning manager, St Luke's
healthy bank balance as proof of effectiveness. So, I downloaded the new Walkers ad and sat back ...
Marketing Mix: Name that brand
12 Sep 2007
Street Bank, in London, who correctly identified Shippam's. Images supplied by Museum of Brands ...
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